Logo Evolution

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This customer received 68 logo designs from 27 designers. They chose this logo design from Omee as the winning design.
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Logo Design Brief
Our family business was established in 1974 hiring major earth moving and construction equipment (plant) with and without operators (called ‘Wet and Dry Hire”) . The current logo is well recognised within the South Australian equipment rental market. The logo is featured on all equipment, service vehicles, uniforms, communications and our website (www.renfreyplanthire.com.au). The current logo can be found on the web site.
Background. The Company’s new Management Team would like to see an evolved logo that replaces some of the old fashion fonts and styles that currently exists.
Purpose The revised logo will spearhead a new marketing and communications strategy to grow existing and emerging areas of the business whilst still capitalising on the extensive brand recognition we have in the industry. The aim is to refresh the brand and implement a more sophisticated CRM program to enhance our client’s experience.
Target Market(s)
Our clients are predominately major civil contractors, quarries, Government infrastructure departments and mining companies.
Industry/Entity Type
Communications
Logo Text
Renfrey
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Blue text (Renfrey) and white background.
Nice to have
- Yellow. Options with ‘Plant Hire’ and ‘Plant Hire Contractors’ would be noce to have.