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Macadamia Nuts Doypack Design
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This customer received 31 packaging designs from 10 designers. They chose this packaging design from Soluciones Creativas as the winning design.
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£325
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31 designs
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10 designers
Packaging Design Brief
Maximacs grows, processes and trades macadamia nuts globally (www.maximacs.com). We mainly supply the nuts to packaging factories, who does final packaging for retailers. However we want to re-enter the retail market (which we have previously been active in) by offering macadamia nuts in shell within plastic pouch (“doypack”) – BUT we will also include a nice handcracker for free. Macadamia nuts are difficult to crack, and therefore a very special and rare aluminium cracker has been designed. This is a unique offering –nice twist on well known product.
To this end we are looking for a new or refreshed design of our previous retail range. This will be offered to the market during a trade show in Paris in 18-23 October 2014
WE ADDED AN OLD DESIGN - DONT JUST AMEND THE ELEMENTS AND GIVE IT BACK. THIS IS ONLY TO SHOW YOU SOME OF THE LEGAL REQUIREMENTS on retail packaging. We want a much better design than this.
Updates
Dear designers: 3 things to note:
- please have a cutout (window) on the front of the pack where the macadamia nuts (product in bag) is visible. This window is essential because the product we offer is unique in that it is unusual to sell it in shell. Consumers need to see it.
- We need the window large enough to make the free hand cracker visible (around 20-25% of the front view).
- It emerged that the macadamia in shell picture with leaves used non-macadamia leaves. Therefore please don't use that image. I will upload other images of the product in shell.
Thanks
Pierre
Added Thursday, August 28, 2014
Hi all, thank you for the designs, our office will now create a final shortlist and revert back to you. Pierre
Added Monday, September 01, 2014
Project Deadline Extended
Reason: We have not received enough designs and are extending.
Added Monday, September 01, 2014
Target Market(s)
Middle income health conscious buyers looking for a special snack product. It can also be used as a gift (e.g. airport duty free shops).
Industry/Entity Type
Legal
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
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Upmarket
Requirements
Must have
- Comply with legal packaging requirements as per the attached briefing document (see sec ion on mandatory elements
Reference to the free nut cracker (see attached picture of steel photo)
Should not have
- Old style "farmhouse" design
