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This customer received 82 logo designs from 15 designers. They chose this logo design from R16 as the winning design.
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£240
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82 designs
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15 designers
Logo Design Brief
I need a logo with the following collateral:
Email signature
Business card
PowerPoint template
Word document template
The company is a management consultancy, specialising in business change. It will be pitching to board members of FTSE 250 companies. The type of work will vary but will always focus on the design and delivery of change (all or part of this process), managing the cycle from strategy through to execution.
Clients are corporate, professional, and established. In terms of our brand, it needs to reflect the attributes of the audience. Our proposition is established (tried and tested / safe pair of hands) whilst also challenging (innovative where there's value in breaking the mould / focusing on client needs rather than just providing people to do tasks).
In terms of values, the following are important: integrity; honesty; loyalty; creating value; winning; teamwork; identifying what clients need rather than what they think they need.
The brand is "Partners in Change".
In terms of image format, we'd like:
Text in true type format which will scale for print and screen
Email signature has to be small enough that it will get through email systems. The logo should not appear as an attachment but be embedded in the email.
PowerPoint template shoudl include cover sheet, standard slide and a slide to contain an executive summary. The logo should feature on every page.
The logo should be web friendly (e.g. tagged - Partners in Change - as hidden text, so that if you roll over it then the text comes up)
The domain name is www.change123.co.uk
The email format is firstname.surname@change123.co.uk
Updates
Hi Everyone
Thanks for submitting your designs. Some really interesting and inspiring ideas. We will be making a decision in the early part of next week.
One slight change. The company name will now be Change Specialists. We found that there was an issue with Partners in Change, although we may still use that as a sub-brand. If you could amend your designs to be Change Specialists then we can communicate the winning design and close the competition.
We will want to be able to see the various pieces of collateral so as to make the decision. These include email signature, business card design and MS Word and PowerPoint templates.
Any questions, please ask. Thanks again.
Dan
Added Saturday, September 13, 2014
Target Market(s)
Chief Operating Officer / Chief Executive Officer in FTSE 250 organisations. Value, credibility, trust, certainty and confidence that problems will be fixed are all going tone important to this audience.
Industry/Entity Type
Business
Logo Text
Partners in Change
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.