Renewable energy financing company in Mexico

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This customer received 142 logo designs from 52 designers. They chose this logo design from ELsupLado as the winning design.
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Logo Design Brief
We need a new logo for a company whose purpose is financing renewable energy projects in Mexico. Our main focus is on solar projects, but will expand into other technologies in the near future. The logo/brand has to be professional, as we will be dealing with a lot of investors and/or banks who will put money into the business, but should also have a friendly approach, since we don´t want our clients to think of us as a bank or a collection agency, rather as a friend. Ideally the logo will combine both the renewable energy and financing industries.
As a reference, I would recommend you look at www.galt.mx. This is another company whose logo has been very well received. We worked on this logo about a year ago, and could serve as a good starting point.
Updates
Project Deadline Extended
Reason: I have decided to invest a little bit more time in providing feedback to the designs that have the most potential in order to achieve an ideal logo.
Added Monday, August 25, 2014
Project Deadline Extended
Reason: Still looking for a more serious/professional logo, given the company´s main focus (financing renewable energy projects)
Added Tuesday, September 02, 2014
Target Market(s)
Two main audiences:
Clients who will pay us for the use of their energy systems installed in their homes/companies.
Investors (people and/or banks) who will put money into the company and get attractive returns on their investment.
Industry/Entity Type
Bank
Logo Text
Galt Asset Management OR G.A.M. (text is optional!)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must be able to mix the core focus of the company (financing/leasing) with our industry (renewable energy)
The feel of the logo needs to be friendly without losing the seriousness and professionalism of the commpany
Nice to have
- Green color (increasing renewable energy feel)