Financial Services Business needs a new logo design

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This customer received 87 logo designs from 29 designers. They chose this logo design from Graphic Media as the winning design.
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Logo Design Brief
We need a new logo designed for our company which is 28 years young called Holt Partners.
We are financial advisers providing strategic financial and personal advice to our clients in a wide range of areas - we are a professional services company.
Whilst we are not opposed to our current colours, we are also open to new ideas on colour. Think colours of trust and growth.
The final design should communicate financial certainty & peace of mind.
I have included the existing logo & a page from a recent presentation we have developed. We would like to move away from the "pearl" concept and move to an logo that embodies our lifestyle partners philosophy of Living, Lifestyle & Future (per the tree used in the background on the presentation).
Updates
Project Deadline Extended
Reason: Would like to see a little more creativity used. Some designs submitted were not fitting for the logo of a professional services company.
Added Thursday, August 28, 2014
Thank you to all designers who have submitted designs - your creative talent is amazing!
The design brief has been updated slightly, the payment guaranteed & increased the budget - would love to see more designs coming through.
Added Sunday, August 31, 2014
Project Deadline Extended
Added Monday, September 01, 2014
Project Deadline Extended
Reason: Project deadline extended so Business Directors can make a decision. Thank you to all who have submitted a design!
Added Tuesday, September 09, 2014
Target Market(s)
Our clients are looking for advice to be financially secure in every phase of their life to ensure they a living the lifestyle they crave both now & in the future.
Our clients can be young families, wealth accumulators, pre-retirees, retirees or widows.
Industry/Entity Type
Financial
Logo Text
Holt Partners - Lifestyle Planners
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Professional looking logo for a professional services firm