"fris" logo for new boutique internet software business
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Logo Design Brief
"fris" is a new boutique software company producing niche software, mainly for ecommerce applications.
"fris" is a Dutch word that has connotations like "fresh", "bubbly", and "new beginnings".
We need a square logo and a rectangular version.
Target Market(s)
Internet applications for businesses, not for iPhone apps.
Western world, corporate but funky.
Industry/Entity Type
Business
Logo Text
fris (no additional tag line at this stage)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Use a little colour.
Simple but playful.
Should not have
- Not for a teenage audience. Not for stuffy old audience.
Should not look like a bank or insurance company.
Young-at-heart audience, 30s.
Payments
1st place
A$200
Participation payments x 2
A$20