• US$200

• 24 designs

• 7 designers

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Logo Design Brief

We are looking for a logo/ design to commemorate AMR's Centennial (1913-2013). This is something that we will be using on pins, documents, and possibly posters and banners, apparel, throughout 2013.

We like the traditional design of the Tennessee State university centennial (image attached), specifically: the circle with banners on top and bottom and the number '100' large and visible. We would like an AMR ambulance image inside the circle that gives the impression of the progression of years.

See the artwork (in the attached word document) where images of an old (1900’s ambulance) and new AMR ambulance was used to give sense of transition, please see notes below on changes to the image. We have also attached two images of a new ambulance to be incorporated into the design of the transition image. New AMR logos must be used and are also attached.

Target Market(s)

Target audience is our: employees, customers (patients in the community, hospitals, nursing homes, and others needing ambulance transportation), oversight organizations including counties of service, dignitaries, community partners, local media, etc.

Industry/Entity Type

University

Logo Text

Serving the Northwest, 100, American Medical Response, 1913-2013

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - the words ‘AMR’ or if there is room, 'American Medical Response' perhaps in the bottom banner.
  - the number '100'- large and visible. perhaps inside the circle.
  - the dates '1913-2013'- perhaps at the bottom of the logo
  - ambulance(s) image w/ new AMR logo
  - the logo colors in red, white, and blue
  - include “Buck” somehow in the ambulance transition imagery
  
  - an ambulance w/ AMR logo & star of life on it- inside the circle.
  - the logo colors in red, white, and blue
  

Nice to have

• -Provide image that gives sense of transition of 100 years
  - Use of the EMS star of life design (image attached)
  - Part of our service vision if there is space 'Customer Centered, Caregiver Inspired, Patient Focused'
  

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Files

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