Logo which incorprates food and home - 'ALDI HOME COOK'

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Contest winning design

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This customer received 50 logo designs from 19 designers. They chose this logo design from Charala as the winning design.

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Logo Design Brief

I need a logo for a business called 'ALDI HOME COOK'. My goal is to provide recipes that can be made using ingredients purchased ONLY at ALDI supermarkets.

I have attached the real ALDI supermarket logo and don't want my logo to appear too similar to it. I am thinking something that is similar in colour (using dark orange and blue) but makes the consumer think homely and simple.

I do not want anything fancy or too detailed. ALDI food is simple, budget & basic and the logo has to follow these principles. I have attached a drawing of a logo that I designed that encompasses these things. I encourage the designer to bring some creative ideas.

I would like the logo to be my facebook icon and therefore a size of 180 x 180 pixels is required.

UPDATE: I love the designs that have come in so far but have added a few more logos that I like that can help you with the process.

I want the house to be simple but do not want it to resemble an 'up arrow'. One type of house that I do like is uploaded below.

Another idea I had is to have a pot with the words:

ALDI
HOME
COOK

written between the lid and the pot itself.

Info Icon
Updates

I have just updated the brief and added a few more files. I love the designs that have come in so far but my main concern is that the 'house' in some of them looks like an 'up arrow' - especially since I will be using it as a Facebook icon and will be quite small on the computer screen. Thanks to all of you who have submitted designs so far. Regards Amanda
Added Wednesday, August 20, 2014

Dear designers, I showed some of your designs to my publisher today and he really liked the 'cooking pot' idea. So for any future designs, please incorporate a cooking pot, with flame and the words: ALDI HOME COOK written somewhere within the pot. I would like the colours to be sharp and the same as the colours used in the ALDI logo (which I attached to the original brief). I would like the design to be edgy and in Vector format to enable us to enlarge it at a later date (perhaps for a book cover). So please consider this and if you need more time, please let me know and I might extend the submissions deadline. Thanks very much Amanda
Added Friday, August 22, 2014

Project Deadline Extended
Reason: I am extending the deadline as I have updated the brief and would now like to see some designs that incorporate the 'cooking pot'. Please read the update and I would love to see some of your designs. If you would like any further information, please contact me. Regards Amanda
Added Friday, August 22, 2014

Thank you to everyone who has submitted a design. I have loved looking through them and they were all very original. I have now selected a winner and wish you all the best with your future designs.
Added Thursday, August 28, 2014

Target Market(s)

Women aged 25 to 50 that shop for groceries on a budget

Industry/Entity Type

House

Logo Text

ALDI HOME COOK


Colors

Colors selected by the customer to be used in the logo design:

f78f20
0255a3
33a6d7

Requirements
Must have
  • Simple, identifiable

Files
Download all files - 1.4 MB
JPG
house Wednesday, 20 August 2014 03:05:55
Wednesday, August 20, 2014
JPG
Pot Wednesday, 20 August 2014 03:05:56
Wednesday, August 20, 2014
Payments
1st place
A$160
Total
A$160

Project Deadline
28 Aug 2014 00:16:21 UTC
Language

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