• US$160

• 46 designs

• 18 designers

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Logo Design Brief

We are a group of women who are professional romance writers for some of the top publishers in the industry. We meet on a monthly basis to network and trade knowledge on books, writing, and changes in the publishing industry. (Want to know the current status of Hatchette V Amazon? Ask us! :))

We're looking for a logo for use on a group website, as well as other marketing materials. We prefer a logo that incorporates an image with the text, and communicates professionalism without losing the sense of "fun" that romance novels can bring. Our authors write across a broad range of heat levels, from "sweet" inspirational novels to 50 Shades of Gray.

Currently we're leaning toward a logo that uses primarily monochrome blacks/whites/grays combined with a bold splash of accent color(s), though we're always open to someone surprising us with something awesome and unexpected.

Books, computers, pens, quills, and other writing paraphernalia welcome for images. No Fabio! (We love naked man chests as much as the next lady, but we want to stay on the tasteful side of flirty.)

We're staunch supporters of imagination! (Hey, we do it for a living!)
Some logos that integrate class and fun in the same way we're looking for:
https://dribbble.com/shots/255433-Modini
http://logopond.com/gallery/detail/46677
http://logopond.com/gallery/detail/44892
http://logopond.com/gallery/detail/36191
the wine logo here: http://www.margaretmoon.com/category/logo-design/

Target Market(s)

Last we checked, romance writers (and readers!) are comprised of almost 90% women. We work hard, we play hard, but we want to be taken seriously. Romance is our business. We're a part of the industry below.

Estimated annual total sales value of romance in 2013: $1.08 billion (source: BookStats)
Romance unit share of adult fiction: 13% (source: Nielsen Books & Consumer Tracker, BISAC Romance)
In what format are romance books being purchased? (source: Nielsen US Romance Landscape Q1 2014)
E-books: 39%
Mass-market paperback: 32%
Trade paperback: 18%
Hardcover: 9%
Audio: 1%
Other: 1%
Who is the romance book buyer? (source: Nielsen Books & Consumer Tracker)
Female: 84%
Male: 16%
Age of the romance book buyer: 30–54 years old (41%; source: Nielsen Romance Buyer Survey for RWA

Industry/Entity Type

Marketing

Logo Text

Tulsa Romance Writers

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must include either Tulsa Romance Writers or our initials, TRW.
  
  We value creativity, so go crazy...but spell our name right.

Nice to have

• Image and text combo
  3D/shading effect
  

Should not have

• cartoons