• US$470

• 80 designs

• 30 designers

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Logo Design Brief

I would like to revisit my existing logo design for my orthodontic practice - Amrit Burn Orthodontics. Its a small, boutique-type private practice in Seattle, WA. The nautical/marine theme has always spoken to me - our office has a gorgeous salt water fish tank and we have used the attached logo (brown shell with scripty name) for about 5 years. There are decorative metallic angel fish on the wall and other nautical theme items in the office.

Lately, I have toyed around with changing the color of the shell to a teal color (see other file) and also I have made the name of our practice way easier to read. I like the combination of teal as the primary color on a white background with black text, but am open to your color interpretations on this project. The new font I played with is a little generic, don't you think? (century gothic). I would like our new logo to go well with common sans serif word processing fonts - as this logo will very often appear at the top of a letterhead.

What I would like to see is a redesign of the logo that takes these elements and makes them pop - something clean and elegant. We are projecting the image of a higher end orthodontic provider who focuses on quality and a superior patient experience. I like the chambered nautilus for its natural perfection, the golden proportions of the spiral mathematically. Subconsciously I would like to say that a potential client (patient) should expect to enhance their (or their child's) own natural beauty when they choose my practice. Orthodontic treatment puts the teeth and jaws into a more beautiful and naturally determined order, much like the natural order one observes with a chambered nautilus shell.

The target client is most often an adult female, typically a mom. She is seeking a trusted and quality provider for this service, usually for herself, her kids, or a man in her life. So it should appeal to a feminine audience BUT not be inaccessible to an adult male either. We have a growing number of those seeking treatment as well. The local demographic is tech/medical savvy and well educated. Its an urban location, with many competitors. Overall, the city has a nautical/marine/mountains/trees vibe.

Another important target audience is our referring dental offices. These dentists are 50/50 male/female, and are looking for a quality reputable orthodontist to refer their patients to. This referral relationship is the backbone of my business, as at least 1/2 of our patients are referred by a dentist. (The other 1/2 finds us online) The referring dentists' staffs are 99% female, and they are often our point of contact with correspondence, etc.

My first name (Amrit) is not obviously female - often people assume I am a male doctor before they meet me. Perhaps I have used the shell to give a more feminine hint as to the identity.

Also - probably something you designers already know: In a lot of lower case fonts, the "r" and "n" of my last name run together and look like a "m"
Which is unfortunate because it appears as Bum, instead of Burn. Please try to minimize this issue!

Last, I would like to see a design that would emboss well - I would like to use an embossed (colorless?) version of the logo to put on the front of a white pocketed folder with some printed material to give to the patient after their initial consultation.

Target Market(s)

The target client is most often an adult female, typically a mom. She is seeking a trusted and quality provider for this service, usually for herself, her kids, or a man in her life. So it should appeal to a feminine audience BUT not be inaccessible to an adult male either. We have a growing number of those seeking treatment as well. The local demographic is tech/medical savvy and well educated. Its an urban location, with many competitors. Overall, the city has a nautical/marine/mountains/trees vibe.

Another important target audience is our referring dental offices. These dentists are 50/50 male/female, and are looking for a quality reputable orthodontist to refer their patients to. This referral relationship is the backbone of my business, as at least 1/2 of our patients are referred by a dentist. (The other 1/2 finds us online) The referring dentists' staffs are 99% female, and they are often our point of contact with correspondence, etc.

Industry/Entity Type

Nautical

Logo Text

Amrit Burn Orthodontics

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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