• US$160

• 40 designs

• 21 designers

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Logo Design Brief

Design a logo in color that also translates in black and white that can be used on all company materials and documents. Inspiration should be the FedEx logo.

Go2Market
Tagline: Faster, Smarter, Greener, Now

Go2Market develops integrated tactics for brands to connect with their target market and develop best practices to execute the complete product life cycle from idea to end user experience. Go2Market delivers strategies that present unique value propositions to brands' target markets.

Go2Market specializes in:

- Devising brands' ideal product portfolio for long term presence in the marketplace.
- Developing tactics to maximize return at each step of the product's life cycle.
- Identifying target markets and customers that best align with the brand and achieve long term sustainability in the marketplace.
- Recommending ideal manufacturing practices, pricing models, packaging and distribution channels.
- Creating opportunities to educate target markets and occasions for target customers to buy.
- Generating brand/product specific selling strategies, marketing tactics and advertising campaigns.

Go2Market unleashes latent profit in a business by:

1) Identifying relevant categories of customers or target markets for each product and service.

2) Providing a plan for educating, communicating with and converting all relevant target markets for each product. This includes developing a plan for how to market each product, SKU configurations, packaging design, pricing, promotion and advertising.

3) Providing plans to execute strategies on a per product, per target market, per distribution channel and per retailer basis. Developing retailer-specific product lifecycle plans, presenting to agreed upon retailers with sell-in and sell-through strategy.

4) Using branding and marketing plans developed from the grass-roots product and customer basis to provide a recommended "Umbrella brand identity" for the company.

5) Suggesting strategies for maximizing the brand over time.

The Go2Market Approach:

Step 1: Define Customer Strategy
What do we want customers to do that will drive sales of each product?

Step 2: Refine the brand strategy
What do we want customers to believe that will drive them to do what will generate sales of each product?

Step 3: Create a plan for each touchpoint the customer has with the product and brand
How do we educate the customer? How do we get them to want the product? How do we get them to understand they can't get this anywhere else?

Step 4: Engage employees in the right brand habits (the foundation that leads to all company results.)
What employee actions will maximize the effectiveness of the each interaction customers have with the company? What do employees need to believe in order to execute what's needed to drive conversion of customers?

Logo Text

Go2Market Tagline: Faster Smarter Greener Now