CarFacts for Bulldozers

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This customer received 122 logo designs from 62 designers. They chose this logo design from carlomagno as the winning design.
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Logo Design Brief
We need to develop a new logo design for Fast Iron, a company that aggregates data for the heavy equipment industry so users can evaluate machines for sale or purchase. Users can view serial number specific information (make, model, configuration, repair history) as well as industry information (average pricing). The logo should project the toughness of the heavy equipment industry combined with the sharpness or clarity of data. Attached is our current logo.
Updates
Project Deadline Extended
Added Friday, August 22, 2014
Industry/Entity Type
Industry
Logo Text
Fast Iron