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Logo for futuristic fashion brand
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This customer received 352 logo designs from 94 designers. They chose this logo design from Anthony as the winning design.
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US$400
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352 designs
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94 designers
Logo Design Brief
Need a logo for my sporting fashion company, JustSeven. We're making innovative athletic jackets and coats with a futuristic, space-edge feel and there are plans to expand into Jorden-type shoes and Crumpler-like bags.
Our tagline is "The New Spirit", which is about being liberated and finally flying free. Our collections are named Lunar Spirit and SuperNova Spirit. You can draw inspiration from an attached graphic illustration called "Let Me Fly to Freedom" by Rockfield, that I feel really identifies with our branding message.
We want the image of an established apparel brand that has a close knit with a niche community like Lululemon Athletica and Rip Curl. Logo must convey message of good quality with a price range of $70-$160.
The logo will be displayed on our clothing items, just like Lululemon (with a small display), packaging, name card and website. Logo should look good with embroidery and print.
Feel free to ask if you have any questions:)
Updates
Hey guys. The submissions that are heading in the right direction are those that look professional and could represent an established brand. Think Nike, Addidas, Rip Curl and Lululemon. The logo should be able to fit into that category of brands. I've adjusted the look and feel component of the project brief to better reflect this.
The better logos have also been able to incorporate "J" and "7", which I feel is a good way for people to identify with us. So I encourage you to work along this line and look forward to better designs.
Added Tuesday, January 11, 2011
Added Wednesday, January 12, 2011
Many of the design submissions just don't quite capture what Jumper7 is about. I need that feeling of liberation, flying to freedom. I've put up a new attachment which is a graphic illustration by Rockfield called Let Me Fly To Freedom. I feel that it best represents our New Spirit. Please draw inspiration from it. Forget about "J" and "7" or about being futuristic and focus on creating that jumper spirit.
Added Thursday, January 13, 2011
Would be nice to see logos that use the silhouette of the jumper shown in my attachment, Let Me Fly To Freedom, and include 'The New Spirit" tagline below.
Added Thursday, January 13, 2011
Project Deadline Extended
Reason: We have decided to extend the deadline due to a possibility of infringing a copyright with the original brand name, Jumper7. We are changing it to JustSeven and have extended the invitation to selected designers to make their revisions.
Added Thursday, February 03, 2011
Target Market(s)
Young adults (20-35 years old) who want to express themselves and look cool. We are targeting both males and females in an international market.
Industry/Entity Type
Embroidery
Logo Text
JustSeven, The New Spirit
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1)Include the "JustSeven" text but keep it separate from the image logo so I could use it on its own without the text.
2) Must look good in embroidery and print like the Lululemon logo on their clothing(see attached)
3) One or two colours (a third just for outline is ok) and it should be easy to interchange colours according to the colour of the clothing item.
Nice to have
- 1) Showcase that liberated experience as seen in the "Let me fly to freedom" graphic found in the attachment. 2) Something that can look good with the colour schemes used for our jackets that include the following:Orange Crush (orange outlines over white), Passion Pink (pink outlines over white), Solemn grey (Grey outlines over white).
3) Include a name card
Should not have
- Animals, brown colour
