The Boston Sunglass Company

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This customer received 174 logo designs from 76 designers. They chose this logo design from Marco Umana as the winning design.
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We need a logo for a new sunglass store we are opening in Boston, Massachusetts. The name of our store is The Boston Sunglass Company. I want our logo to be simple, clean and maybe convey some elegance if that's possible. I think my spectrum would run from something very conservative, like Marc Jacobs (http://www.marcjacobs.com/), Bottega Veneta (http://www.bottegaveneta.com/default/) and Hugo Boss (http://store-us.hugoboss.com/hugo/400000,en_US,sc.html) to something a little bit more fancy, such as Alexander McQueen (http://www.alexandermcqueen.com/alexandermcqueen/en_US). While most of these logos are on one line, since the name of our store is somewhat long, I would not mind if the logo had some kind of flow from top to bottom, with words on two or three lines. For example:
THE
BOSTON SUNGLASS
COMPANY
Or some combination of words from top to bottom.
Target Market(s)
Our target market is professionals and people in general who have the discretionary income to spend on expensive sunglasses.
Industry/Entity Type
Store
Logo Text
The Boston Sunglass Company
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Look and feel
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