• US$360

• 29 designs

• 9 designers

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Brochure Design Brief

About HCSS

Founded in 1986, HCSS is the market leader for innovative software solutions for the heavy civil construction industry. Our suite of products, including the bestsellers HeavyBid® and HeavyJob®, are used by more than 40,000 workers every day to improve their proficiency at estimating, job management, resource management, safety and equipment maintenance. HCSS also offers new mobile applications and cloud computing services so companies can work on a wide array of devices including laptops, tablets and smartphones.

In addition to high quality software, HCSS is best known for providing world-class customer service, and for its friendly, employee-ownership culture. We offer a full range of professional support options to help customers maximize their software investment including implementation planning, training and INSTANT 24/7 phone support.

Project description

Every year, HCSS hosts a popular users group meeting where 800 - 1,000 of our customers attend a 3-day meeting in Houston TX to learn how to more effectively use our software, network with industry peers, and provide feedback on future changes to the software. 2013 will be our 24th annual meeting.

Each year we mail out a 24-page brochure describing the upcoming User's Group Meetings (UGM). Our brochure is almost complete, but we need a creative professional cover and back-cover design for the brochure. The goal of the brochure is to get our customers excited about next year's UGMs, and to sell out the events.

Theme - the theme of this year's meeting is "Getting the Most Out of Your Software." It's not a complicated theme, but it is our main goal. Many of our customers have learned and implemented only 10 - 25% of the full capability of the software, so they take time each year to attend the UGMs to learn more about the software so they can get better at their jobs.

HCSS Brand personality traits - Innovative, market leader, competent, professional, masculine, friendly, and helpful. We've been in business for 27 years, and we are known for our world-class customer support and friendly helpful employees.

Target Market(s)

Construction company executives, estimators, project managers, equipment managers, and IT support. We mainly target US and Canadian customers.

Industry/Entity Type

Construction

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Brochure title - 2013 User's Group Meetings
  Location - Houston, TX
  Dates - Jan 31 - Feb 2 and Feb 21 - 23 (we host the same meeting twice, but have 1 brochure and registration site)
  Theme - Getting the Most From Your Software
  Logo - we want our logo to be prominent & green
  Register Today! call to action pointing people to our registration site at www.hcss.com/UGM
  Colors - We want our green (PMS 356) to be the dominant color
  Pictures - we want at least 1 picture from past events showing that the meetings are popular, helpful, collaborative and fun.
  Company info on back cover - HCSS, 13151 W. Airport Blvd. Sugar Land, TX 77478, 800-683-3196, www.hcss.com
  

Nice to have

• When customers view the brochure, we want them to get the following feelings:
  
  Professional meeting
  Innovative technologies
  New mobile applications on tablets and smartphones
  Helpful, where they can learn tips and best practices
  Fun
  
  Even if they don't attend the meeting, we want everyone who receives the brochure to get a positive feeling about our company.
  
  Suggestions on how to modify the rest of the brochure to match the cover would be appreciated.
  

Should not have

• Feminine design - our industry is largely male construction professionals.
  Don't use script or other goofy fonts
  Logo that is too small
  Too much text
  A design that doesn't project a professional or innovative image
  

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Files

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