Guestfriend - guest is friend

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This customer received 16 illustration designs from 8 designers. They chose this illustration design from Naranbat Jargalsaikhan as the winning design.
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Illustration Design Brief
"Guestfriend" is our new trade-mark for our companies hospitality-services for our german and international customers. The idea derives from the german word "Gastfreund", which is a hospital person or host. The message of our offer "Guestfriend" is that our guest is our friend.
The initial idea for the logo-design was to form a friendly face out of the letters G and F and minimal style elements. Some first ideas are attached.
Guestfriend or GF (GF Travels or GF Services) will offer various services for business travellers, such as accomodation, restaurants, catering, event-services, tickets, etc. The logo must be fresh, inviting, friendly, maybe even winking, simple, clear, abstract.
Requirements
Must have
- Must Have:
- G and F and a smile (all together as a smiling face)
- the Word Guestfriend (next to the logo or connected with the logo)
- abstract and minimalist style
- modern and sympathetic look
- winsome to our target groups: business travelers in Germany, 20 - 60 years, 30% female