brand mascot required
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This customer received 18 mascot designs from 10 designers. They chose this mascot design from Kitchenfoil as the winning design.
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iMoneyTracker.com is a personal financial management website which offers users comprehensive one stop tool to track their finances.
Our mission statement is to:
“enable our customers to manage their finances in an easy and fun manner, thus helping them to take more informed and beneficial financial decisions in long-term”
We are looking for a brand mascot that will be the face of our communication. The ideal mascot will depict feelings of fun, trust, friendliness and wisdom. We will use the character to display helpful hints to guide the user. The character will also be helpful in creating humour to break the monotony of financial management. This will be done via character’s witty banter and folksy comments.
The character should be front facing and in vibrant colours. We will like the style to be modern and something that a 25-45 year old white collar worker would relate to. The ideal character will have the capacity to be extended into a family of characters, which will be used across social media and our website.
Updates
Project Deadline Extended
Reason: The first brief was slightly vague. My apologies to all. Now I am looking for a human character with the qualities listed in the brief.
Added Wednesday, November 14, 2012
Target Market(s)
25-45 white collar workers, mostly male
Industry/Entity Type
Financial
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the mascot should depict feelings of fun, trustworthiness and wisdom.