• US$400

• 147 designs

• 28 designers

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Logo Design Brief

Provident Electric, Inc. is soliciting a new company logo.

Company overview:

• Provident Electric, Inc. is a mid-size electrical contractor specializing in new home construction. We install both line voltage (lights, outlets, etc.) and low voltage (home theater, automation, TVs, etc.). Our territory currently spans Washington State and Northern Idaho, but we are looking to expand into Oregon and North Dakota. Our market posture is value and professionalism, rather than lowest cost.

The characteristics we want to convey:

• Superior value, quality, professionalism, and integrity
• Emphasis on residential electrical wiring
• Emphasis on cutting edge technology integration on residential projects

What we are looking for in a logo:

• Bold Colors: Blue, Green, Red, Yellow, Orange ok, no pink or purple.
• Something classic or modern ok, but nothing likely to become dated in the next 10-20 years
• Something we can rebrand with
• Something that will look good on our:
o Website
o Letter head
o Work vans (white)

Target Market(s)

Primary: High volume residential builders, Secondary: High end homeowners

Industry/Entity Type

Residential

Logo Text

Provident Electric

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The characteristics we want to convey:
  
  • Superior value, quality, professionalism, and integrity
  • Emphasis on residential electrical wiring
  • Emphasis on cutting edge technology integration on residential projects
  
  Something that will look good on our:
  
  o Website
  o Letter head
  o Work vans (white)
  

Nice to have

• Open to ideas - We are after a dynamic and exciting look, but definitely professional rather than casual and precise rather than sloppy.
  
  A unique design or characteristic that is memorable is preferred over something cliche and overly conservative.

Should not have

• No pink or purple colors.
  
  No sloppy or difficult to interpret fonts.