Logo for an online website - covert 1

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This customer received 178 logo designs from 48 designers. They chose this logo design from MergeStudio as the winning design.
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Logo Design Brief
Hi
We need a logo design for a new e-commerce website that we are launching soon.
We are looking for a clean, sharp logo and one that's easily read and identified with a play on the word "covert 1"
The word "covert" having the meaning undercover, we are wanting it to have a spy / stealth / secret agent feel to it.
Please view attached image files to understand what we are looking for
Thanks
Updates
Hi all
Added Tuesday, November 06, 2012
Hi all
Added Friday, November 09, 2012
Target Market(s)
Target market is male aged +20 who enjoys technology and design
Industry/Entity Type
E-Commerce
Logo Text
covert 1
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are keen but we are not fixed on the idea to incorporate cross hairs from a gun scope at the beginning or end of the name, the cross hairs that we have in mind are the ones that don't meet in the centre.
It must be easy to read and the colours we want to use are
Black, Red and Silver or a grey scale
Should not have
- We do not want a cartoon or a gimmick look.