T-shirt for Freeway Insurance Customers
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This customer received 12 t-shirt designs from 11 designers. They chose this t-shirt design from Black Planet as the winning design.
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We need a fun, unique, family-friendly, eye-catching design for t-shirts for an auto insurance company called Freeway Insurance. We provide auto insurance policies and our age demographic is between 25-35 years old, 50% male, 50% female, predominantly Hispanic.
We've typically only used our logo on t-shirts and want to move into something more fun and eye-catching. Ideas included a road around the t-shirt, a front of the car on the front of the t-shirt and the back on the back, etc. We're open to new concepts. The design can suit any color t-shirt. Design colors should complement the colors in our logo - see attached for Brand Guidelines. We do not require the logo to be prominent, it can even be on the sleeve.
Industry/Entity Type
Insurance