Creative design for creative dog brand

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This customer received 952 logo designs from 155 designers. They chose this logo design from Leesa as the winning design.
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Logo Design Brief
We are looking for a great logo to our brand "HoundHabitat". The company will specialize in dog products such as "hi-tech" beds (with heating, cooling, orthopedic ect), functional leashes/collars and apparel, automatic feeding bowls ect.
Our preference is a "clean", creative, modern and stylish logo. Please study the attached images for inspiration, we are especially fond of the "Dogma" logo. No specific colors picked so please send some examples of different schemes
Once settled on a logo many more projects will be posted (website, advertisement design, packaging design ect). The selected designer will be preferred partner for future projects (where skill set in web design ect applies).
Key elements of product image:
Lifestyle, Modern, Stylish, Functional, Designer product
In case a dog will be featured in the logo please pay attention to the following. Definition of hound: A domestic dog of any of various breeds commonly used for hunting, characteristically having drooping ears, a short coat, and a deep resonant voice.
Good Luck everyone! We are looking forward to your creative submissions.
Updates
Dear Designers, Thank you so much to all of you for your hard work and great designs. I would like to remind all of you once again to keep the brief and product positioning in mind when making your designs. The positioning is up-market so the design must be sophisticated, clean and modern. Do refrain from making the design "romantic/Victorian" (such as italic soft fonts). The most common mistake though is that the designs are to fun. Nothing wrong with making them smart, but goofy dogs doesn't position the brand correctly. I have uploaded some new sample logos to the brief, please study them and see how you can translate the brief into a great logo. Thank you all again for all your hard work during this Christmas holiday, Veronika
Added Monday, December 20, 2010
Dear Designers,
Thank you all for your creative and inspirational designs! There is truly a wealth of talent on DesignCrowd. We are starting to narrowing down the top designs and have therefore eliminated many designs. Some of them are duplicates of top designs, others are really good but not among the top selection and has therefore been removed. Currently the top designs are simple and clean, one of them being a simple "HH". Please still submit designs as the contest isnt over!
Merry Christmas to you all!
Veronika
Added Sunday, December 26, 2010
Target Market(s)
The modern sophisticated pet owner who love to add design elements into their home/dog with yet functional/advanced features.
Industry/Entity Type
Hunting
Logo Text
HoundHabitat
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- design may be smart, but not to "fun". This wount reflect the up-market positioning.