• £225

• 34 designs

• 5 designers

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Web Design Brief

Business name:
Warehouse of London

Description of business:
Warehouse Of London is an online shop selling high-end vintage industrial furniture. The stock we mainly deal in is anything from lights, chairs, tables ect. Most of what we sell are one off rare vintage items. What we offer is statement pieces often described as ‘Industrial furniture’.

Existing website/blog:
http://warehouseoflondon.com/

Page descriptions:
I would like the look and feel of the site to come across like a high-end fashion store; I don’t want it to come across as cheap. I would like people to feel that they are buying quality trendy items. It’s a niche market I’m aiming at but I hope them to visit the site because they know they are getting the best one off items.

Colours:
White background
Black font not too aggressive and heavy
Any navigation bars or lines should be in black or silver or grey
Very clean and crisp
Minimal and classy

Target Market(s)

Trendy people who have money to spend and want a quality one-off item of furniture.
-Home owners 25 onwards
-Trendy warehouse/pent house apartments
-Looking for quality quirky items

Industry/Entity Type

Industrial

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• When designing this site: Think Minimal, classy clean and crisp.
  White background
  Black or silvers or greys as main bars and line.
  Nice simple slim font, easy to read
  The name centered with phone number near
  Image slide show in the middle
  
  
  Along the top:
  -Name “Warehouse of London” Centred as written, Simple clean slim font
  -Telephone number: Along the top wherever suits
  
  The navigation bar:
  -home//chairs//tables//lights//storage//everything//contact
  
  -Twitter//facebook icons along the very subtle in a corner
  
  -Shopping basket top right.
  
  -“Join Mailing list” near twitter and facebook icons
  
  Image slide show center page showing latest items.
  

Nice to have

• Need the original PSD files at the end.
  
  Websites for inspiration:
  
  http://www.topshop.com
  
  http://www.net-a-porter.com
  
  http://www.alexandermcqueen.co.uk/menswear/formal-wear/smart-trousers/ABCB,en_GB,sc.html
  
  http://www.rarelondon.com/
  
  
  http://www.scotch-soda.com/en/
  This website is a close example of what I am currently thinking of. I like the image slideshow that I could use to show my latest items.
  
  http://www.liberty.co.uk/
  I really like this site, apart from the horrible wallpaper boarder. I think the Liberty logo is great and almost want to copy it slightly.
  I like the general layout along the top.
  
  These two website are stores that are selling similar items, I however don’t like their websites, its just a example of what field I am in.
  http://www.theoldcinema.co.uk/
  http://www.pigeonvintage.co.uk/
  

Should not have

• Not Colorful
  Not cheep
  Not cheesy
  No clutter