Card Design Project

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Contest winning design

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This customer received 80 card designs from 14 designers. They chose this card design from Purple Chameleon as the winning design.

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Card Design Brief

Gift Card and Gift Card Carrier Design for Spanish Tapas Restaurant/Bar

all of our current logos are on this link:
www.bull-eh-dias.com/logos.html

you can see the different files, simply click on them to download what you need

the current name of our restaurant is: Bull-eh-dia's Tapas Bar
we are moving to a new location and we are changing the spelling of our name to:
Bulerias Tapas Bar

the font that our name is written in is: Mistral


in regards to the tone of the artwork, the look, the feel:
we are Spain Europe Tapas Cuisine.
Our restaurant has two ambiances
one ambiance is a rustic spanish feel on the first floor.
the second ambiance is a trendy ibiza moorish spanish feel.
go to this link for design elements of our new location
http://www.bull-eh-dias.com/DesignConcepts.html
this is our facebook page:
http://www.facebook.com/bullehdias



Must provide your actual design files with layers (including all font);
Adobe AI CS4 or lower or
Adobe Photoshop CS4 file or lower

Info Icon
Updates

Project Deadline Extended
Added Thursday, November 08, 2012

Project Deadline Extended
Reason: This project is now extended. Submit as many designs as you desire. If you have questions please ask me.
Added Thursday, November 08, 2012

THIS PROJECT IS NOW PAYMENT GUARANTEED and the TIME EXTENDED.
The first place choice will receive the guaranteed payment.
The second and third choice will receive a $20 submission payment.
Added Friday, November 09, 2012

Hello Designers,

Our deadline has passed, and now we are having these designs placed in front of the decision making group.

There will be a first place chosen and also there will be 2 additional $20 participation payments given for the second and third choice, we should have the decision process completed by this Monday, November 19th.

Thank You,
Business Consultants
Added Thursday, November 15, 2012

Project Deadline Extended
Added Wednesday, March 13, 2013

Project Deadline Extended
Added Wednesday, March 13, 2013

Target Market(s)

ages 25 to 45 is our biggest demographic of customer

Industry/Entity Type

Restaurant


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • the front of the gift card is the actual design
    the back of the gift card must be the disclaimers for the card

    here are the disclaimers:

    Additional value may be added to this card at any time.
    We are not reponsible for lost, stolen, or damaged cards or any unauthorized card use.
    Cards that are lost, stolen, or damaged cannot be replaced and have no value.
    Cards cannot be redeemed for cash and cannot be used toward tax and tips.
    Card expires 180 calendar days after issue date.

    Bulerias Tapas Bar
    3656 North Ashland Avenue, Chicago IL 60613

    i attached samples of the backs of other cards so you can see some samples

    Hints to submit a winning design:

    In regards to the Logo that we provided you, you will notice the word Bulerias.
    Feel free to not have the word Bulerias on the front of your gift card inside the logo.
    You can remove the layer and only use the logo of the flamenco dancer herself.
    If you feel the word Bulerias goes with your design then keep it.
    That logo has become a brand for this restaurant and people know the brand by simply looking at the flamenco lady - so it could be used with the name Bulerias or without the name Bulerias.
    Feel free to use patterned backgrounds on the front of the card rather than solids
    Also, use a different font other than mistral for any other words that you use.
    If you use the words Gift Card - use another font for that. If you decide to put the wording: Tapas Bar in your design, or Tapas - use another font, do not use mistral for that wording.

    in regards to colors, this restaurant has two ambiances, one is a earthy rustic spanish and another is a loungey darker trendy elegant ambiance, - if you submit really super bright colors all over your card, the super bright features of the card is a bit contradictory to the style of the restaurant.

    stay with subtle color shifts and simplicity is the key.

    I am going to add a photo of the food delivery bag of the restaurant.
    Their food delivery bag is a matte black color bag with a red foil stamp of the flamenco lady logo - it is simple , to the point, and everyone loves the bag when they receive it with their deliveries.

    They are also considering to purchase matte black gift cards because they want to do a foil stamped gift card also - so if you use a black background in your design - that can be advantageous to winning the first choice here.

Files
Download all files - 2.0 MB
Payments
1st place
US$200
Participation payments x 1
US$40
Total
US$240

Project Deadline
19 Mar 2013 22:35:52 UTC
Language

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