• A$160

• 30 designs

• 14 designers

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Logo Design Brief

Hi All,

I am looking for a logo design for a new Australian 4WD and motorbike trail company. I would like the look to be clean but also aspirational. I would like it make people think they can get out and see the trails we offer.

The name of the company is Tracks N Trails and I would like the name incorporated. It is an online company so it needs to incorporate .com .au somewhere, but that’s more of small aspect of it.

The colours that can be used bold red, black and white, and blue (see attached image of colours used on the motorbike). Not all colours mentioned need to be used, but I like the strong contrasts.

Important: The use of a wheel track or tracks of either a 4WD tire or off road motorbike tire trailing off into the distance and into some hills or mountain range.

I would like the logo design to be simplistic and bold, but not to much going on. I like the attached Neaderland Steig design i.e. bold and simple.

The font needs to be strong but I would like it to have something different or edgy about it such as the attached or Drake off road and GS logos. The tire track/s can pass through the Tracks N Trails name if it works i.e. see the attached Pilot trekkers logo and I would consider two different types of font.

Ultimately the design will be used on the back and sides of a 4WD and on a website and phone app and t-shirts.

I excited about the company and can't wait to give it a awesome logo.

Thanks.

Target Market(s)

Adults aged 18 to 40 mostly men. People who are active 4wd'ers or off road motorbike (BMW GS, KTM) riders. The market is not cheap or entry level. It is not aimed at the bush bashing people, but more for people who plan trips and want a quality product.

Industry/Entity Type

Wheel

Logo Text

Tracks N Trails

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Logo styles of interest

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Font styles to use

Other font styles liked:

• see attached doc. Drake Off Road

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Company name Tracks N Trails. It also should have a .com.au included however this needs to be smaller or underneath the main part
  Logo must have bright contrasting colours. Options include Red, black, white and blue.
  Off road tire tread pattern (probably black). This can be either a 4wd tire or off road motorbike tire.
  Sharp edgy font see attached examples.

Nice to have

• Tire tread pattern crossing over the name or incorporated in someway. Tire track is to have the appearance to going into the distance and into some hills. Preferably not in a straight line.

Should not have

• Busy or too much going on. No mud splashing effects.

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Files

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