Shopping Bag Design for Wholesaler of Retail Packaging

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This customer received 60 packaging designs from 14 designers. They chose this packaging design from Alaya as the winning design.

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Packaging Design Brief

We are a wholesaler of retail packaging. We sell packaging to stores boutiques and retailers. We stock many different styles of bags for customers to use at point of purchase. We would like to have a design for a shopping bag that would be printed on paper shopping bags and plastic shopping bags that would represent "shopping" for wide segment of retail stores. The print would be generic enough to a ladies boutique, men's boutique , gift shop etc.
it would be sold on our website and in cash and carry stores to smaller retailers that do not have enough transactions to do a custom bag with their logo on it. The Bag, can also have a blank area on it for post print that a store logo could be added but this is not a requirement. It must be 3 colors or less and would be great if it could easily be printed in different color ways for seasonality.
our bags run in sizes form 5 x 3 x 8, paper shoppers to 16 x 6 x 18 paper shoppers and plastic bags from 9 x 12 to 20 x 23 x 4.
Please see the attached file of a previous bag . it must represent the action of "SHOPPING" or the idea of "SHOPPING" not just be a design for a shopping bag.


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Updates

I have now Guaranteed Payment on this project. Sorry for the inconvenience.
Added Sunday, October 28, 2012

Please see the update on the brief.

i have added a file of a previous design done for this type of bag.
it shows the idea of "SHOPPING" not a shopping bag.
i have not made that clear based on the designs that have been submitted.
the bags must represent the activity of "shopping" or the visual of things that you would purchase when shopping. not just a generic "shopping bag " idea.
I hope this will be more specific for all so you can get a better idea of what we require.

thank you 


Added Monday, October 29, 2012

Target Market(s)

25-50 year old , male and female shoppers

Industry/Entity Type

Boutique


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • 3 colours or less
    no special ie. metallic inks

Files
Payments
1st place
US$260
Participation payments x 2
US$20
Total
US$300

Project Deadline
05 Nov 2012 22:58:48 UTC
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