Logo Design for Kitchen Cleaning Equipment Company

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Logo Design Brief
New company 'Miracle Tank' requires a logo for corporate branding and identity. Miracle Tank Cleaning Systems installs a cost saving cleaning tank into restaurant kitchens. The tank is made from stainless steel, is insulated, and is filled with water and a scientifically formulated, environmentally friendly salt based solution. Kitchens use the tank by emersing kitchen utentials, pots, pans, grills and any carbonated cooking equipment into the pan from anywhere between 2 and 12 hours.
The Miracle Tank is an new innovative piece of kitchen equipment that assists chefs in restaurant kitchens to
- Remove heavily baked on carbon from kitchen utensils like pots, pans, grills, fry baskets. The tank literally strips all heavy carbon and grease and returns pots, pans, utensils back to shiny brand new!
- Save money and time - kitchens can generally save a lot of money and hard work by installing one of these systems. They are low cost and eradicate hours worth of scrubbing pots and pans!
- Reduce wear and tear of utensils (from scrubbing)
- Is environmentally friendly. The soaking solution is a salt mixture that can be poured down the drain and isn't a harsh chemical.
Miracle Tank should form the main focus of the word/branding with cleaning systems being a lesser sub text of some kind. The company name is actually Miracle Tank Pty Ltd.
The logo will be used, perhaps on a stainless steel badge on the side of the tanks, on the shirts of our service staff, and obivously across all media like websites, letterhead etc.
Target Market(s)
Head Chefs of Restaurants, Business Owners. Generally Male, meticulous about cleanliness.
Industry/Entity Type
Restaurant
Logo Text
Miracle Tank Cleaning Systems
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Some reference to clean, shiny. Perhaps colours like blue, silver/chrome/stainless steel, white, maybe green (due to enviro friendly) would be good colours.
Should not have
- Any brown or overuse of dull colours.