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Create the logo that exemplifies Clarity
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This customer received 162 logo designs from 23 designers. They chose this logo design from Michael Zhang as the winning design.
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US$400
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162 designs
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23 designers
Logo Design Brief
Clarity, a psychological services company, needs a graphic logo and typeset/font representing the nature of the organization - providing counselling/therapy to families and facilitation services to organizations. This organization provides solutions, clarity and direction to those struggling with a problem or organizations that want to improve performance and excel. The logo will convey a sense of insight, direction and guidance. It should be attractive to 30-50 year-old professionals, giving a strong sense of security and professionalism. The logo should be accompanied by the company name in a suitable style/font. The logo and name should be easily used with a website, business cards and stationery.
Addendum: I'd like an image that tells people that this organisation will help them achieve clarity, will lead to that "eureka moment" or personal/corporate insight that will lead to success. I'm not inclinded toward "helping hands" and "hugging people" type logos as so many psychological agencies use this.
Please include submissions with both the word "Clarity" and the image, and another with Clarity Sdn Bhd and the image. (Sdn Bhd is the abbreviation for limited company in Malay).
Updates
None of the submissions have incorporated a "crystal clear" style of font or lettering, or design. It may be an idea worth exploring.
Added Tuesday, March 05, 2013
Project Deadline Extended
Reason: Many designers have provided some great ideas in the last two days: open boxes, clear wording, etc. This is providing good ideas for the final concept. I want customers to get the idea that this company has the solution/answer for their problem.
Added Thursday, March 07, 2013
I wonder if a design can be created that has open hands (cupped hands) holding out a solution(like a lightbulb, key or something that represents and idea/solution). I want my clients to know that Clarity can provide insight (clarity) and solutions to their problems.
Added Thursday, March 07, 2013
Project Deadline Extended
Reason: Some great designs have been submitted thus far. There are two in particular that are similar and both excellent which are the frontrunners. Since the designs are of great quality and one will be used, this will be switched to a guaranteed paid project.
Please see this link to some ideas that are appealing.
https://docs.google.com/file/d/0B65eUjwHwOVNM18zbnNWQVZpeFk/edit?usp=sharing
Thanks for all the great submissions.
Added Tuesday, March 19, 2013
Project Deadline Extended
Added Tuesday, March 19, 2013
Target Market(s)
Well-educated individuals aged 30-50: Managers of organisations, people seeking counselling, parents needing support for their child with special need
Industry/Entity Type
Security
Logo Text
Clarity
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- A sense of movement, success or insight.
Should not have
- Wanting to stay away from "touchy-feely" logos that are typical in counselling agencies.