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clickpack
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This customer received 83 logo designs from 34 designers. They chose this logo design from Elisha Leo as the winning design.
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US$170
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83 designs
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34 designers
Logo Design Brief
Clickpack is a gel instant heat pack that is activated by the click of a little button located inside the gel bag. As the user clicks it, the contents of the bag crystalize and generate heat that could last for an hour or so. It is used to relieve pain or to avoid swelling in injuries. It can also be reused several times. The product will come in different shapes: one for use in the knee, one for the back, and another for the neck. Most of you might be familiar with this type of product, since it is very popular around the world, specially in the US.
For this logo, we would like to have a symbol/illustration added next to the name of the product, which could perhaps relate to the heat feature or product functionality. Use your imagination for that, and we suggest using red somewhere, but we are open for any color scheme.
Font style has to be modern, and relate to sports/exercise, since it will be our main target market.
Here is a video where you can see the product in action, as a reference:
http://www.youtube.com/watch?v=cxFzu2E_xQ8
Should you have any questions, please contact me.
Looking forward to receive your designs!
Updates
Hellow everyone! I should have mentioned that on my brief, but font style has to be modern, and relate to sports/exercise, since it will be our main target market. I just added this info to my brief, but wanted to send you an update message as well. Looking forward to your ideas!
Added Tuesday, December 21, 2010
Project Deadline Extended
Reason: Awaiting for more designs to be posted.
Added Monday, January 03, 2011
Target Market(s)
Very broad target market. From serious athletes to customers of any age/sex, requiring heat therapy for relief of injuries/stress.
Industry/Entity Type
Product
Logo Text
clickpack
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A symbol/illustration of something that relates to heat or product functionality next to the name of the product.
Also, font style has to be modern, and relate to sports/exercise, since it will be our main target market.
Should not have
- Any specific shape of the bag on the symbol/illustration. We will add many different shapes for the bag, to be used in different situations. i.e.: a bag in the shape of a mascara for the face, one to be wrapped up in a bottle (keeping it warm), etc.