• £185

• 12 designs

• 7 designers

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Web Design Brief

We need a high-impact design (alone) for the homepage for a new service to be launched shortly.

Bambooing.com will allow consumers to generate a free 'financial personality' report which will help people protect themselves from being mis-sold inappropriate products and services by the financial services industry.

We have upload the Bambooing logo and associated artwork. You have totally free reign to use these as you see fit, including using different colours to the lime green we've used.

We ONLY want a design and would prefer it in Illustrator CS5 or lower format rather than Photoshop bitmap. We will write any necessary code or CSS for the final page.

We intend the end site to utilise html5 type animation and effects extensively so if you are picturing an animation, please ensure you explain it with your submission.

The homepage will have five main elements:

1. Navigation:
- Why Bambooing
- Security
- Sample report
- Do the test

2. Main section - Bambooing : Know Your Financial Personality (you can add ipsum lorum 'explanatory text' if you see fit). This section should refer to the services output, a report which shows five financial characteristics:
- Personality type
- Investment approach
- Knowledge
- Decision biases
- % of UK population like you

3. 'See how you compare against the UK'. An important output of the report is the fact it is linked to extensive UK research. When a user has completed the test, Bambooing show him or her via an info graphic, whist percentage of the UK population shares their attributes. Accompnaying tex reads: " If you've ever wondered how you compare to others when it comes to your attitudes on money related matters, bambooing will show you". There is an attached file called 'infographic' that illustrates what the end infogrpahic might look like. You can choose to refer to this or elements of this in this section if you choose.

4. 'Cut out the stuff not relevant to you' Accompanying text could be: "Whether it’s language, unnecessarily complex products or stuff that may be too plain risky for you, your Bambooing report will help filter out all of the stuff that’s less relevant to you leaving you with choices you understand and decisions that are easier to make." we imagine this section leading to a page that will explain the complexity of products and services before a Bambooing report and the small number of relevant services after a bambooing report. This section should illustrate that before and after concept.

5. 'Take the test' This section is critical, its the 'call to action' element of the page that links straight to the test. It should illustrate that the test is very short, and very easy.. only two very interactive steps before you get results:
1. Click on the graphics that best describe you.
2. Drag some questions into Bambooing 'answer buckets'
3. Done! See the results.
4. Give your free profile to any online service (we make it simple)

The emphasis here is on illustration, typography, colour and impact. We want the site to feel consumer and accessible, not too stuffy and financial, at the same time not too childlike. We are not in favour of typical 'financial' library pics, we'd prefer illustration. Please use your own creativity

Target Market(s)

Adults typically aged 30+ with majority in 40's - 60's. People considering investing or taking any kind of financial advice,

Industry/Entity Type

Financial

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The design must include the attached bambooing logo albeit the colours used can be entirely at your discretion.

Nice to have

• Site designs we like include:
  http://www.nutmeg.com
  
  

Should not have

• Design should not contain 'bamboo' clip art. If any bambooing type artwork is needed, if should be a derivative of the attached 'bamboo stalk' file. Ideally no stock photography. Illustration and typography should dominate.
  
  Should not use serif fonts

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Files

Download all files - 0.3 MB