• US$250

• 61 designs

• 21 designers

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Illustration Design Brief

We need a character...an iconic character that will come to represent our feel-good brand (as the swoosh does Nike, as Mickey does Disney, as Hello Kitty does Hello Kitty, as the monkey does Paul Frank...).

The icon needs to be 1) happy 2) cool 3) flexible enough to - over time - appear in poses and situations 4) not too literal 5) targeted to sophisticated girls 16 - 20.

The character must be clearly female but doesn't necessarily need to be human. It could be an animal, a creation, a robot, a human, a flower, anything provided it meets the brief.

The character also needs to be able to be expressed in a variety of sizes and media (from the web to a tee shirt).

Target Market(s)

sophisticated girls 16-20, globally

Industry/Entity Type

Media

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Expressive
  happy
  
  eyes
  mouth

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Files

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