• A$400

• 77 designs

• 29 designers

---

Logo Design Brief

Hi there,

Are you into creating awesome logos and are you ready to design the best logo ever?? Then this creative challenge is for you:

01) Improvement current logo; "redmera"
Redmera is a little but high-level multi-disciplinary design agency.
The word ‘redmera’ evolved from my last name “Redmer” and my first name “Anet”, trying to find a cool domain name, which turned out to be www.redmera.net. Hence the name.
Redmera’s services:
- UX consultancy: User is always central
- Often designs for innovative company, product and service launches
Web, brand, corporate identity and spatial design
See www.redmera.net (web site will be redesigned soon)

Current logo (see attachment 'logo redmera.png') represents a transformation within the word 'redmera', from 'fragmented, unstructured, harsh, bold' to 'esthetic, harmonic, rhythmic, elegant'.
Primary color: powerful red
Background: Gold (see scan business card), conform the slogan ‘good as gold’. As of now web site might have a golden background behind the logo (unless you have a better idea).

TASK 01 ‘redmera’: Would you improve the written logo to make it even more powerful? If yes, how? If no, why not? Any ideas for a symbol or icon for redmera?

TASK 02 ‘afutured’: Please create a “sister” logo with the same design principles for ‘afutured’. Suggestions for a written and a symbol/icon logo would be very much appreciated.

02) Afutured is a ‘new business development and applied future research agency’.
Afutured stands for ‘framing the future’ and again is an indirect name play with my first and last name ( A and red).
The website is absolutely obsolete and will be completely redone and modernized very soon, but here the URL for your reference: www.afutured.com.

I would like ‘redmera’ and ‘afutured’ to be related like two sisters with similar / same design principles, for example with both logos representing a transformation within the word. Colors, shapes and fonts could them be totally different. But this is only a suggestion.

I am very curious, how you interpret this design challenge and am looking forward to seeing your ideas.
Anet

Target Market(s)

Organizations, SME, multi-nationals, start-ups, innovators, inventors

Industry/Entity Type

Business

Logo Text

redmera / afutured

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Unique, remarkable.
  Scalable, legible in front of different backgrounds.

---

Files