• US$200

• 72 designs

• 19 designers

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Advertisement Design Brief

We need ad design for a new company that is launching next month. The company is called Posh Sport. We are selling function, yet stylish bags for paddle and tennis sports. Paddle tennis is a growing sport in the mid-west and east coast. It is an outdoor sport played on a smaller court than tennis. The bags are designed primarily for women, however, I will be including a men's line in the near future under the label of PS. The bags are cool looking so that you can carry them to your next activity (be it the office or work), yet they are designed to hold all the necessary paddle and tennis gear (i.e. winter hats, sunglass, etc.) The ad will be included in upcoming trade shows and boutique holiday events. The ad should convey sophistication and have a sleek/contemporary look.

More on paddle tennis: Paddle tennis was adopted from tennis. While it can be played all year round, it typically runs through the winter as its peak season.It is played with a solid paddle as opposed to a strung racquet and a smaller court size creates a fast and reaction-based game.

My website is:
www.poshsport.net

Target Market(s)

women in their 30s, 40s - country club sports

Industry/Entity Type

Boutique

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The ad will be a "half page" ad in a magazine. WILL FIND THE INCHES REQUIRED AND UPDATE. I would like to include one or two photos of the bags and my logo (see uploaded). I would also like to include my website link - www.poshsport.net. The ad should should be sophisticated and sleek. The bags that I am launching are tangerine, slate, and black in color.
  
  I would like to have a nice tagline in the ad. I am trying to emphasize style and function for the sport. Currently, there are not many options for paddle players when it comes to gear. Something like, "for the player on the go," OR playing off the name "think of the poshabilities..." Just ideas, but would be open to more.

Should not have

• Please do not include tennis racket pictures or balls. Again, this should be sleek and sophisticated. Less is more.

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Files

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