Webshop for baby shoes need new design

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This customer received 44 web designs from 11 designers. They chose this web design from Pebel as the winning design.

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Web Design Brief

We are an innovative company selling a one of a kind product on a market with tough competition. We are looking to step up our business and need a new design for our shop.

We are looking for recognition as well as originality. The customer must immediately be able to identify navigation, shopping cart, buy buttons etc. We want warm welcoming colors, but not too strong as to not draw attention away from the products. Retro might be interesting, if "done right".

Suggested color palette: http://colorschemedesigner.com/#0o61TkLg4w0w0

We have a logo (attached), but if you have a better idea we might go for that instead. Also, a couple of product images are attached for you to use in the design.

What we do NOT want is a shop that looks like a free template (osCommerce etc). Also, while we are selling baby shoes, we don't want to use the very worn our baby pink/blue scheme, so stay clear of this, thanks.

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Updates

We suggest that you use this palette, or similar: http://colorschemedesigner.com/#0o61TkLg4w0w0
Added Monday, October 22, 2012

Project Deadline Extended
Reason: We feel that we are getting closer to finding a design that we like, but there is still a bit to go. Also we want to give the chance to any late starters to show their idea. The competition is still open.
Added Monday, October 22, 2012

Target Market(s)

babies and their parents

Industry/Entity Type

Shopping


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • The usual webshop elements
    - shopping cart
    - product listing
    - product page
    - buy buttons
Nice to have
  • - large footer area for links, info and function (see heppo.se for an example)
    - some kind of product navigation/filter (left, top or right)
    - place for promotion banners

Files
Download all files - 6.8 MB
PNG