• A$200

• 22 designs

• 8 designers

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Character Design Brief

I'm writing a book about gamification (using game elements in non-game contexts), and people can select a bookmark to represent them through the book. I would like three bookmarks each depicting a character: Logos/Reason, Sophia/Wisdom, Empeiria/Experience. They can be in black and white, although I'm not opposed to colour at all. The characters should take up the top 6-7 cm of the bookmarks, which will be 4.5 cm wide.
Below the character should be a clearly recognizable icon representing the same character in no larger than 1cm by 1cm.

Logos – Reason
With your clear thinking and direct focus on logic, you won’t be swayed by emotional appeals and simple psychological trickery. You expect to find case studies and some compelling evidence to support your decisions. You know you will come to the right decisions, because you know how to get to the key information to make it.

Sophia – Wisdom
You come into this book with wisdom and creativity of your own. You understand that every message has it’s value, and you are mature enough to come to your own conclusions as to what to take from a book, and what to leave. Ultimately the “Ethos” in an approach is very important to you, and you will take from this framework the elements which align with the virtues you hold dear. As a truth seeker, you keep an open mind to new ideas, but you will compare what you find with what you know in your heart to be true.

Empeiria – Experience
“Tell me and I forget; show me and I remember; involve me and I understand.” – Benjamin Franklin
You are competent at your craft and experience to the table in everything you do. It’s likely you struggled through some subjects at school, but found yourself insufficiently challenged at others. Although books are nice, you really need to try things out for yourself to truly understand something. You experience the world through doing, and it is in the activity that you internalize the lessons this book offers.

I have added a sample I found where people have drawn representatives of each of the branches of science, in a playful way. These are great, though as I said colour is optional, the key to grasp from the example is the similar style, but differentiation of characters people can identify with. I think arms and legs are key to serving as the personification of each of the named qualities (Logic, Wisdom, and Experience)

Target Market(s)

Directors of marketing, sales managers, creative directors, and some C-level execs.

Industry/Entity Type

School

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Provide vector graphics files - preferably Adobe Illustrator compatible.

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Files