• US$200

• 10 designs

• 3 designers

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Banner Ad Design Brief

Task Description:
Animated banner ads for Outdoor Channel campaign, promoting kellycodetectors.com and our special family metal detector package. This ad will display during the Christmas season.

Banner ads can be animated GIF or SWF formats. Infinite loops are acceptable. However, fast blinking text or graphics are not allowed. Please feel free to visit outdoorchannel.com to see the overall look of the site. We want to make sure we stand out.

Here is a link to images that we took for the campaign
https://docs.google.com/folder/d/0B4FoUak5rGlzeW9MdmcwZE5UU0E/edit

Use which ever photo you like and use them however you want for this campaign

Banners should represent the following:
• Christmas Gift for the entire family.
• The Gift that pays you back.
• Christmas (Holidays).
• The only hobby that pays you back!

Rotating Tag lines:
• Great Christmas Gift For The Entire Family
• Buy One Detector Get One Free
• Limited Time Offer - Save $475+ Off Retail

Rotating Tag lines:
• Buy One Detector Get One Free
• 30 Day Money Back Guarantee
• There's Treasure Waiting To Be Found

Animated Gif Sizes:
• 728 x 90 (max size 80 KB)
• 960 x 40 (max size 60 KB)
• 300 x 250 (max size 60 KB)
• 960 x 40 (max size 60 KB)
• 160 x 600 (max size 80 KB)
• 300 x 600 (max size 80 KB)
• 200 x 600 (max size 80 KB)
• 180 x 150 (max size 60 KB)
• 300x250 (Static - 60 KB)


Try to make your file as small as possible for quicker download times.

When providing SWF format for 728x90, 300x250, 960x40, or 300x600 banner ads, the following code MUST be included in every appropriate frame of the SWF file, or your creative will be rejected.

If programming in Flash 6 or earlier use:
on (release) {
getURL (clickTag, "_blank");
}

If programming in Flash 7 and newer use:
on (release) {
getURL (clickTAG, "_blank");
}

For SWF ads with multiple click-throughs, set each click-through as: clickTAG, clickTAG2,
clickTAG3, clickTAG4, etc. Discuss special needs with us before going into development of the
ad.

For video within the SWF ad, it can be set to AUTO-PLAY, but please have AUDIO OFF. Discuss special needs with us before going into development of the ad.
When providing SWF files, please send backup still images (JPG, GIF or PNG), in case

Target Market(s)

35-75, Outdoorsmen, Male

Industry/Entity Type

Retail

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Requirements (display at all times):
  Kellyco's Logo
  (50% of the banners) Click Here button and (50% of the banners) Shop Now button
  Picture of metal detector

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Files