Market research consulting logo design

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This customer received 138 logo designs from 45 designers. They chose this logo design from Hiccups Design as the winning design.
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Logo Design Brief
I need a logo for my new market research consulting business. The business name is 'string' (full name will be string research insights consulting). My service is to work with clients to unravel their problems using consumer insights. I'd like the logo to convey the following: simple, relaxed, flexible, network/partner, expertise/quality.
I'd like the colour palette to be blue and/or green and have attached an image with some of my colour inspiration
My preference is for a logo that focuses on the word 'string' and doesn't also have a separate logo. It would be nice if there is a logo that can be incorporated into the word but not separate. The words 'research insights consulting' should not be a big focus of the logo.
Please don't make it look too corporate. I'd like something playful. It would also be helpful if you submitted multiple designs with all letters in lower case, upper case and sentence text.
Updates
Project Deadline Extended
Reason: Hello Designers,
I don't think I gave a very good brief so have added to the original and ask for new submissions.
Thank you,
Penny
Added Friday, August 01, 2014
Dear Designers,
I have rebriefed my project as I haven't found what I'm looking for and don't think I gave you as much detail as I should have. Sorry for the delay but I hope you will submit some further designs.
thanks,
Penny
Added Friday, August 01, 2014
Target Market(s)
I service a range of businesses from small/medium to large. My previous business name was Raspberry so many clients are comfortable with something different.
Industry/Entity Type
Market Research
Logo Text
String Research Insights Consulting
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 'string' the focus
'research insights consulting' included but not as the main focus of the logo
Nice to have
- a logo that can be incorporated into the word
Should not have
- stay away from research cliques like magnifying glasses, question marks, jigsaw puzzle pieces