• US$360

• 11 designs

• 6 designers

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Brochure Design Brief

From: Scott Walker
Sent: Wednesday, October 10, 2012 7:35 AM
To: 'Rob Stewart'
Subject: Marketing Brief for P3 branding

We are looking to create a new look and feel for our Performance Protection (p3) branded materials.

We sell extended service plans through retailers and manufacturers throughout North America.

The store sales personnel offer an extended warranty with the purchase of an Appliance, TV, computer, Camera etc.

We also want these materials to allow for us to include client logos so that we can leverage their brands to add value. I have included our old P3 brochure, a new concept for our Maytag store clients and another client named Trail as reference

Our objective is to create in store tools (brochures, posters, stickers) etc to help the sales people close more sales. We are positioning our protection plans as part of a "total solution" sale. For example, if you buy a TV, you would also need to buy a mount, HDMI cable, screen cleaner etc. In our materials we want to illustrate this and help the sales person not only sell our warranty but the other accessories and services as well.

We also want to create a standard look and feel that is very info-graphic in nature. Heavy use of icons and a web 2.0 type of feel.

Have a look at some of these Infographics and you'll get an idea what I mean.

http://infographicsite.com/wp-content/uploads/2012/05/HDTV-Comparison-LCD-vs.-Plasma.jpg

http://dailyinfographic.com/wp-content/uploads/2011/04/iPhone_Infographic_800px.jpg

My favorite sites are

http://www.bestinfographics.info/
http://www.fastcodesign.com/


You can reference info on our programs through our corporate website:

http://www.thew3solution.com/extended-warranty-solutions

Bottom line, we want to create a new look and feel for the P3 brand and then tie whatever we come up with into both online and in-store materials.
The winner of this design contest will have plenty of work through this project as well as our other companies which you will find at: www.thewalkergroup.ca


Scott Walker
Walker Group of Companies | www.thewalkergroup.ca
W3 Solutions | WGI Manufacturing | WhistleBlower Security
T: 1.604.923.4761 | M: 1.604.202.0974
E: scott.walker@thewalkergroup.ca

Industry/Entity Type

Store

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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