Logo Design Project

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This customer received 79 logo designs from 43 designers. They chose this logo design from moses10 as the winning design.
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Logo Design Brief
I need a logo for a new website called: Honolulu Dirt
The website's theme is catering to higher end sellers and buyers (primarily sellers) who are looking to sell their home without the nonsense of dealing with a novice. It is a real estate site, but I am attempting to create a brand that has never been addressed in the real estate realm. Real estate tends on the more vanilla side and I want to be anything BUT vanilla. The logo does need to be clean and easy to replicate in various mediums.
The site will highlight gossip about development and neighborhoods in the Honolulu area, in keeping with the "dirt" theme, which also is parlayed into the land theme. Land/House/Gossip = Dirt
My most recent launch of a brand can be found at: AgentCaffeine.com
Updates
Project Deadline Extended
Added Sunday, October 07, 2012
I am trying to do the final selection of a design and am unable to see any of your designs at present. Once DesignCrowd has the photos up again and working I will select and close the file. Thank you so much for your patience and submissions.
Added Tuesday, October 23, 2012
Target Market(s)
Seller's with homes and buying power of $1m- $5m l2nd home owners.
Industry/Entity Type
Real Estate
Logo Text
Honolulu Dirt by Kelly Mitchell (With and With out the last 3 words)
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I'm pretty open. Bold is good. Not vanilla. I want to break the mold of what realtors traditionally do. Easy to read.
Should not have
- Nothing traditional, boring or lacking innovation.