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Double Raven Logo Design
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This customer received 115 logo designs from 38 designers. They chose this logo design from MaRon as the winning design.
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A$200
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115 designs
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38 designers
Logo Design Brief
Double Raven is a new online MMA and street-wear store. Our goal is to introduce affordable quality goods to a market swollen by overpriced big name brands. We have chosen the name Double Raven as it is a symbol of our partnership as well as our love for Norse mythology. Our line includes footwear, T-Shirts, MMA Shorts, Track pants, Hoodies, Groin Guards and Boxing equipment.
Given that our aim is to compete with the big guys it is necessary for us to have a brand that our target audience will love, easily recognize and relate to. The design will need to be simple so as it can easily be used on our line of clothes and accessories. The design may use singular or multiple colours but shouldn't stray from dark purple, dark blue, black, grey or white. It can include ravens (never more than two) or elder futhark (Norse runes). While these elements are nice they are not necessary. The final design should be masculine and convey a warrior’s spirit.
Updates
Project Deadline Extended
Added Friday, October 05, 2012
Just a few points for all potential/current designers on this project
1) My colleagues and i have decided that the words 'double raven' should be used in the design. It can be two words or joined. Alternatively, a word logo and a complementary image logo that work both alone and together i.e. think venum.
2) More emphasis on the Mixed Marital Arts side. The design should be masculine first and foremost;
3) The logo should be simple but not too simple. We feel that a recognisable brand shouldn't be overly complex;
4) Please try to be unique. This is a brand we want to stand out from the crowd and it will be registered.
One last thing, please no gangsta font
If you have any comments or suggestions please feel free to PM or message me as i am open to suggestions
Added Friday, October 12, 2012
Just an FYI to everyone. Firstly, there will be no deadline extensions on this current project. However, i will except revisions if necessary. Secondly, upon closure of this project i will be launching a second project for T-shirt designs. As with the current project the prize will be guaranteed, however, there will be multiple winners.
Added Thursday, October 18, 2012
Target Market(s)
Young men into fitness
Industry/Entity Type
Store
Logo Text
Double Raven
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Initials can be done in a runic fashion or with actual runes.
Should not have
- Cartoon look and feel
More than two ravens