Notifyer

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This customer received 31 graphic designs from 7 designers. They chose this graphic design from MartaT as the winning design.
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Graphic Design Brief
We're just a month away from launching our beta, and it's time for a new logo. One not created by our developer.
We're looking for simple logos. Logos that can be printed well (stationary, business cards), and logos that denote loyalty, solidity, longevity. Our target market is conservative, but we don't mind a little bit of frivolity if done well.
I've attached a couple of iterations of logos that our dev has worked up.
Our pitch deck lists the following 'positioning' bullet points, that may help to conceptualize a logo:
1. Notifyer - for 'official communications'
2. Solid, Secure, Reliable, Effective & Easy
3. "First Mover" + "Network Effect"
Launch page at www.notifyer.net
Updates
Project Deadline Extended
Reason: I'd like to extend this for a few days to get more feedback from my partner. He's been out of town for the past few days.
Added Tuesday, July 08, 2014
Target Market(s)
Our target market is primarily independent lawyers and legal partnerships
Industry/Entity Type
Business
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. Logo should be flexible - able to be used on light and dark backgrounds
Nice to have
- 1. It would be nice if the logo could scale down well for use as a favicon