• €365

• 120 designs

• 22 designers

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Packaging Design Brief

Hi everyone. Enjoy the brief!

WHO WE ARE:
We are a French beverage company focusing on innovative products in order to break into the market. Our mission? We are resolved to give a serious kick to the fusty Water market!  The product will be sold in many countries, including the USA.


WHY WE NEED YOU:
We are convinced that a great brand identity and packaging design are key elements to bring an innovative and novelty touch to our product. 
We definitely need your help!


WHAT WE DO:
Fresh & Fruited Waters, known as F&F Waters, is a sparkling spring water infused with organic fruit & plants, enriched in vitamins and antioxydants. It comes in a 70cl trendy glass bottle.

Our first flavor is F&F Waters Lemon / Jasmin. 
Color is transparent like water slightly yellow tainted, but crystal clear. You can see through.

We have a real high end positionning, almost luxury, but modern and young. In addition the product will have the Organic certification (USDA). It will then be distributed in Organic grocery stores, selected high-end selling points, delicatessen and five star hotels.

To help you identify our space we could say that we consider our products in the NIAGARA market space. (see inspirations attached)


YOUR MISSION:
1) Create a stunning and unique packaging design capable of creating awareness on its own.

2) To do so use the bottle attached and give life to our drinks.

3) Remember we are selling a unique, innovative and modern WATER. Not a drink, not a juice...The design will be better if you do not show fruits!!!

4) F&F Waters will be our logo. We would like the logo to be part of the label structure. The label has to be long and thin. See pictures called "inspiration" attached. 
We would like you to use the slender aspect of the letter "F" in the design architecture which we believe will give a touch of modernity and will be aligned with our positionning.


THE TEXT THAT WILL APPEAR ON THE PACKAGE:

Front label, from Up to Bottom:

F&F Waters
fresh and fruited waters (optional)
sparkling
lemon & jasmin
enriched in C vitamin and antioxydants
50cl


Back label, from Up to Bottom:

F&F Waters (logo version)

(Text :)
La fraîcheur d’une infusion 
de citron fraîchement pressée 
délicieusement sublimée 
par une note de jasmin. 

Naturellement légère et 
faible en calories cette 
subtile association de saveurs 
est enrichie en vitamines C
.

(Icons + text :)
Low calories
Spring water
Organic fruit infusion


No preservatives
No artificial sweeteners

USDA logo (see attached file)

Bar code space + Nutrition fact (see attached file)


WHAT WE WANT:

- A design that reflects our high end positionning
- A use of the letter F as part of the architecture
- A slender (thin and long) label and design
- An uncluttered, very simple and minimalistic design (see inspirations attached)
- To reflect an impression of modernity and novelty
- An instant feel of a luxury product

- The use of blue as our main color in order to stay in the WATER space (dark, light... whatever suits you)
- The use of colors to illustrate the flavors. NO FRUITS
- The use of a distinct font
- Highlight the logo and the word WATERS


WHAT WE DON'T WANT:
- We don't want a design that won't position us as an upmarket water brand
- We don't want our product to look like a drink made of juice or a soda
- We don't want to see the image of a fruit
- We don't want the design to be clutered or bold


This is all you need I guess! 
Thank you very much for your participation. We appreciate the time and energy you will put into designing our packaging. 

A big thank you from France.

Kind regards, 

Michaël and Moïse from F&F Bev.

Target Market(s)

Our clients are men and women mostly between 25 and 40 years old. Good purchasing power.

We would like the design to be modern and stylish.

Industry/Entity Type

Architecture

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• WHAT WE WANT:
  
  - A design that reflects our high end positionning
  - A use of the letter F as part of the architecture
  - A slender (thin and long) label and design
  - An uncluttered, very simple and minimalistic design (see inspirations attached)
  - To reflect an impression of modernity and novelty
  - An instant feel of a luxury product
  
  - The use of blue as our main color in order to stay in the WATER space (dark, light... whatever suits you)
  - The use of colors to illustrate the flavors. NO FRUITS
  - The use of a distinct font
  - Highlight the logo and the word WATERS

Nice to have

• Use the bars of F&F to structure your label and make it unique. See inspiration on NIAGARA and B milk (files called "inspiration).
  
  They have a great use of the font and the logo it self determines the label structure.
  
  This is our top priority.
  
  
  Second is to reflect our upmarket positionning through a modern aspect.
  
  

Should not have

• WHAT WE DON'T WANT:
  - We don't want a design that won't position us as an upmarket water brand
  - We don't want our product to look like a drink made of juice or a soda
  - We don't want to see the image of a fruit
  - We don't want the design to be clutered or bold

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Files

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