• US$400

• 82 designs

• 31 designers

---

Logo Design Brief

We need a logo for our newly started automobile service business.

My Friendly Auto Service is owned by an entrepreneur who has collected classic and exotic cars over time. The owner's long time friend is a veteran auto technician who is noted in his industry as being highly skilled in repairing and tuning commuter and race cars. Together, we have expanded from repairing and tuning our personal vehicles, to our friends and families and, now through referral, walk-in customers.

The goal of My Friendly Auto Service is to provide knowledgeable and cost effective service to our customers without requiring them to be experts in how automobiles operate. We thoughtfully communicate and collaborate with our customers to diagnose their automobile issues while being friendly and approachable.

The logo design should communicate the passion for cars the My Friendly Auto Service staff has while being customer-oriented in our approach to servicing cars. The logo should not appear to be too "high tech" but, on the other hand, it should not appear to be a cartoon graphic. The logo should be more on the casual, informal and "down-to-earth" style. We want the logo to portray My Friendly Auto Service as a small business that is part of the local community.

Target Market(s)

Owners and operators of automobiles

Industry/Entity Type

Small Business

Logo Text

My Friendly Auto Service

---

Logo styles of interest