• US$220

• 104 designs

• 20 designers

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T-shirt Design Brief

UtagawaVTT.com (http://www.utagawavtt.com) is a Moutain Bikers community targeted to a french speaking audience.
The site propose Mountain Biking GPS tracks exchange. Today more than 5500 tracks are available for download and almost 55000 members are registered. Around 3000 unique users connects to the site on a daily basis.

We need a Mountain Bike Shirt design for MTB practice.

The Shirt will be used by Moutain Bikers to ride and therefore should be with a cycling cut (not Dowhnhill/enduro nor road cycling) that would fit most of the Moutain Bike practice.

This will be the 2012 version, we have already made T-Shirts in te last years. You can have a look here : http://dev.utagawavtt.com:8082/maillots.php

The site changed its graphic interface in August 2012 and it's time now to produce an another version of the MTB shirt.

The t-shirt must use the site logo and be neat and be able to be worn by people from 10 to 70 years old.

Target Market(s)

Moutain Bikers members of UtagawaVTT from 10 to 70 years old.
Will bve used when praticing MTB and shall be identify immediately members of the UtagawaVTT community.

Industry/Entity Type

Gps

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Quadricolor
  
  Cycling cut
  
  Short sleaves
  
  Front zipper (3/4)
  
  Feasible to be produced by a sport shirt factory (coolmax type of fabric)
  
  Use UtagawaVTT.com logo (available in PSD here https://www.dropbox.com/s/mazikjt3avad0r7/New_logo_UtagawaVTT.com_4.psd or here : http://www.utagawavtt.com/contact)
  
  Use colors aligned with site (with some flexibility to ensure it is trendy and attractive to wear)
  
  Mention utagawavtt.com logo on lower back (Must be seen even when wearing a water back pack)
  
  Display a QR/flash code of the site URL (www.utagawavtt.com)
  
  Desing should cover the complete shirt (front, back and sleaves)

Nice to have

• Shirt may have 1 small horizontal pocket with zipper on the back.
  
  Round or V-Neck possible
  
  Utagawa name comes from the 19th century Japanese painting school, so inspiration could come from there as well to merge with the current web site graphic layout.

Should not have

• Not a regular T-Shirt, must be Moutain Biking oriented.
  
  Not a Downhill jersey, neither road/x-country : In between !
  
  No full bike or biker to appear on the shirt. However Moutain bike parts are ok (like tires print, cranks...)
  

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