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Logo for TPR Productions
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This customer received 176 logo designs from 74 designers. They chose this logo design from mk as the winning design.
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A$400
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176 designs
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74 designers
Logo Design Brief
Need a multi purpose logo for TPR Productions.
TPR Productions wears a few different hats and generates material for a wide range of clients. Currently, I only have TPR PRODUCTIONS registered as a business name, but I am close to registering another called TPR LEARNING (as a specialist business for eLearning courseware) - so my logo will have a consistent element of text "TPR" but would like to future proof the logo so that the word "PRODUCTIONS" could be swapped for the word "LEARNING". I am happy to discuss this if making my logo multipurpose is an issue or other ways of making the logo multipurpose.
I see the logo consisting of the text TPR PRODUCTIONS (I think PRODUCTIONS should be in capitals, but I have seen a couple of logos with TPR in lowercase and think it can work that way - I will leave this up to the designer) and an abstract element that represents the process of taking an idea and producing a polished finished product. From rough ideas to a smooth finished product...
I would like clients to think of TPR PRODUCTIONS as a place that is capable of producing a wide range of media and want the logo to suggest that we are skilled, able to think creatively and can inject a little bit of fun into a project (while still being professional).
I want a really strong design here that has appeal. And please pay attention to the font choices, I am receiving designs with very loose fonts and cumbersome abstract elements that are very unappealing.
Please contact me on Skype at lucas_wallis if you would like to discuss any further.
Updates
Hi there - I just saw that I have the option to send a message to all designers.
Just to let you know that i have updated my brief and included a sketch of a possible layout that might work for the design. Best of luck!
Added Monday, June 23, 2014
Hi all,
My apologies if my brief did not mention exactly what I do..
In a nutshell we develop software (eLearning material, web applications etc) for computers.
That being said, I don't want a logo that looks "techy", I want something that will make people curious about our business (which is why I am leaning towards an abstract element). While some of the abstract elements so far look appealing, I would like a little more detail in them (like the Cluberry logo I attached in the design brief). I like all the little panels in that design and the shades of color..
Added Monday, June 23, 2014
hi there..
I am getting a lot of designs that are boring and unappealing. I have received 1 design so far that is worth pursuing... I need something more illustrative and appealing in terms of lines and colors. A lot of the designs I am receving look like they belong to an insurance or accounting company from the year 2000...
i want people to think of my company as being professional, but creative and fun to deal with..
best of luck...
Added Tuesday, June 24, 2014
hey all...
I really don't like anything I have received (other than the submissions my 'mk') which at least got me curious...
I don't see any strong design sense in any of them.. When I look at this page:
http://thedesigninspiration.com/category/logos/page/4/
I get a sense of strong design.. I am not getting that with the loose typography and design that I have seen in the submissions so far.
Let me know if I am barking up the wrong tree in regards to my brief and feedback, maybe I am going cookoo! But I don't think the designs really compare.
All the best...
Added Wednesday, June 25, 2014
Target Market(s)
Customers who are looking for software (games, eLearning, mobile apps) to be developed. I don't want the logo to identify any particular type of media because this changes all the time.
They want the best but are looking for an approachable company. I want my logo to exude "we know what we are doing and we are happy to take an idea and run with it till we produce a finished product"
Industry/Entity Type
Business
Logo Text
TPR Productions
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Strong solid blocks of color balanced with clean, strong lines. All text must be in CAPITAL letters.
Should not have
- I would like some graphical elements to the design and the logo should not be just text