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New Womens Athletic Apparel Company needs Logo
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This customer received 245 logo designs from 54 designers. They chose this logo design from arcoalex as the winning design.
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US$400
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245 designs
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54 designers
Logo Design Brief
We are looking for a logo for our women's athletic wear company (think LuluLemon, Nike, UnderArmour, Hurley, etc). We provide a high quality product, and we want our logo to have that same feel. What we represent: supporting strong women, active lifestyle, health, fitness, positive energy, kindness. We want a logo that is abstract, memorable and identifiable. The text should be separate from the symbol/logo. More specifically, we want to be able to use it as a small emblem on our clothing but also be able to print it large on our clothing. Something fresh that fits what we do.
1. Text should have straight, clean lines
2. Symbol/emblem should look good in black and white or one solid color, either way, it must be monochromatic
3. Symbol should be very creative and representative of our company (leaning more towards abstract, but it can be less abstract)
4. Text separate from logo
5. Must be able to print it as small as a quarter and it be easily identifiable.
6. Please submit in black and white.
Examples of fonts we like (just suggestions): Browallia New, Arial Unicode MS, Century Gothic, Corbel, Dotum, Kalinga, Meiryo UI, MS UI Gothic, Raavi, Sakkal Majalla, Segoe UI, Trebuchet MS, Tunga, Tw Cen MT, Utsaah, Vrinda
Updates
Added some more information to the brief. Please check it out, thanks!
Added Monday, June 23, 2014
Added some more information to the brief (summary below)
1. Must be monochromatic, please submit in black and white.
2. Must be able to shrink it down to the size of a quarter to be recognizable. A submission with a large and small version is helpful.
3. This is a high quality athletic brand, the logo should be on par with the likes of Nike, UnderArmour, LuluLemon.
4. We want a symbol that represents who we are as a company (aka - our logo should have meaning behind it).
Thanks so much for the submissions! We really appreciate your time and effort into putting forth the best design!
Added Tuesday, June 24, 2014
Target Market(s)
Women in their 20's-30's
Industry/Entity Type
Clothing
Logo Text
LVLY
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- See brief.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Name separate from symbol. Recognizable, reproducible in large and small sizes, unique. Must be monochromatic. Must be recognizable at a size smaller than a quarter. Please submit it in black and white. Symbol should have meaning to it.
Nice to have
- It would be really nice if the logo was a symbol of what our brand represents and has meaning to it. We have provided a couple examples (the leo symbol should be modified particularly with the concern that it does not match the LuluLemon design). But please feel free to work on other symbols, ideas, etc. This is merely an example.
Should not have
- We don't want a design within a circle. Should not be pink. No hearts please :)