• US$500

• 69 designs

• 35 designers

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Logo Design Brief

We need a logo for our new off-road, overland adventure website. We review expedition and camping gear, provide stories and tips on off-road adventures, and host a forum for adventurist looking to connect with peers. We'd like to see designs that incorporate not just the outdoors, but our backcountry adventurist attitude. The final design should be friendly and approachable, as a main aspect of the overland adventure community is community-driven.

Please note that overland expedition is about mountain passes and exploring remote areas, not just about having a Jeep to go 4-wheeling on a known trail for the day. It requires a lot of gear as most trips are over a week long and likely mean going for days without refueling, or even seeing other people.

Target Market(s)

Our audience are outdoors enthusiasts bent on adventure and exploring our world. Overland adventures and expeditions are off-road vehicle-driven. We explore remote areas inaccessible to most. These are not people building up rock-crawling 4x4trucks for day trip off-loading; our audience head our for long-term adventures of multiple nights camping in the wilderness.

Industry/Entity Type

Community

Logo Text

Adventure Ready

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must include an aspect of vehicle-based adventure. Must be "natural" feeling and earthy. not fancy or elaborate. Must be able to be used in color or all black or all white.

Nice to have

• Possibly rustic, weathered and "dirty".

Should not have

• Should not be "clean and modern". Must have some visual representation of our brand, not simply text. No scripty or fancy fonts, no abstract corporate shapes or icons.