CrossFit Affiliate needs logo design

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This customer received 40 logo designs from 21 designers. They chose this logo design from Brendan as the winning design.
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We need a logo design for a re-branding of an existing CrossFit box. We are a strength and conditioning business. We train our clients in constantly varied movements done at high intensity. We utilize free weights (barbells) for the majority of our teaching methodology, and would like a design that reflects that. The logo must have CrossFit West Seattle. We are looking for a design that is "edgy", and not something generic. We have an existing "Barbell Club" in house that is called Hellfire Barbell Club, with a logo of a Mexican sugar skull with a barbell in its mouth. Looks badass. That should give you an idea of the direction CrossFit West Seattle is moving towards. We want to incorporate orange and blue into the design. Nothing too fussy. The final design should reflect an edgy tone and imagery. Simple. We want to be able to merchandise this logo on sporting apparel. Please, no kettle bells or tires.
Industry/Entity Type
Affiliate
Logo Text
CrossFit West Seattle