• A$180

• 57 designs

• 27 designers

Logo Design Brief

CREATIVE BRIEF

AIM:
The objective of this brief is to create new visual identities for two well-established Nissan and Mazda dealerships - “Rockdale Nissan” and “Rockdale Mazda”.

We are looking for a logo for the word “Rockdale” that symbolizes that we are a car dealership however it must also work when used alongside the manufacturers name and logo(s): Nissan, Mazda, Suzuki, Kia, Honda and Volkswagen.

BUSINESS BACKGROUND
Both of the businesses have a long history of family ownership and are well established. Over the years the business has experienced continuous growth, unparalleled in this competitive sector. We currently own and operate three dealerships, Ford, Nissan and Mazda. We have intentions of growing our portfolio in Rockdale to include other brands.

The businesses owe their success to their customer service; the Dominelli name in this area is legendary and has always been associated with excellence in Customer Service, Integrity, Professionalism and dedication to customers needs.

CUSTOMER DEMOGRAPHICS
The two Dealerships, Nissan and Mazda are located 10 minutes south of Sydney in Rockdale, NSW, Australia.

The creative execution and the brand image has to appeal to the following socio-economic demographics:

Age:
The creative execution needs to appeal to all age groups as the demographics in the targeted geographic area are spread across all age groups: Gen Y, Gen X as well as Baby Boomers. The break-down of ages is as follows:





Affluence:
The population in the local area belongs to the low to medium socio-economic group, with mass market segment, with an average family income of just above $1,130 per week, with an average house loan repayment of $420 per week.








THE USE OF THE CREATIVE
The logo will be displayed on numerous marketing mediums such as;
• Website
• Vehicles rear window sticker
• Number plate frames
• Print advertising in metro and Local papers
• Point of sale material
• Brochures and booklets
• Key rings

The key marketing initiatives the companies undertake are direct call, direct email, print advertising in a range of media (including the local paper) and sponsorship and events.

FONTS:
Some of the considerations for the creative design has to address are:
• It is important that the logo stands out across all mediums, regardless on the size displayed or printed (ie the font used in the logo needs to be a thicker text rather than thin). It also has to be legible if seen from a distance.
• The font needs to be modern, however one that will not date over time
• There is no preference for the colour palette, however there has to be a reversible and work in a black & white version (i.e. on a white or black background)
• Upper case is also preferred for the majority of the manufacturers logo’s/name are upper case, however, lower case examples might also be considered.


SYMBOL OR DEVICE:
• A subtle, yet recognizable symbol or device is desired in or with the logo (as long as it does not overpower the logo or make it difficult to read the name, being “Rockdale”)
• If a symbol or device is used, the preference is for it to be above below or in the actual logo itself.
• It is important to be aware, that the business is a dealership, and the franchises will have their own symbol with the logo

Updates

Please read the brief!!!!


Added Saturday, November 06, 2010

Read the breif
Added Saturday, November 06, 2010

Look at some of the major auto manufacturer logos as a guideline, and that where you start.
Added Saturday, November 06, 2010

Please read the brief carefully the logo needs to work on a license plate frame
Added Sunday, November 07, 2010

Wake up all designers this cannot be hard!

A mystery prize will be offered too!
Added Tuesday, November 09, 2010

Come on! send me your design!
Added Wednesday, November 10, 2010

Imagine you own a car dealership and its called "Rockdale" design a logo!!!
Added Thursday, November 11, 2010

One day to go and the designs have been poor!!!

Imagine you own a car dealership!!! crete a logo
Added Monday, November 15, 2010

Industry/Entity Type

Group

Logo Text

Rockdale