Packaging Design Project

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This customer received 86 packaging designs from 19 designers. They chose this packaging design from sziareka as the winning design.

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Packaging Design Brief

We need a new packaging design for the insert cards we use in our clamshell packaging.

Our company sales a gutter downspout insert.This insert once installed into the downspout, it prevents the raindrops from hitting the bottom of downspout, breaking up the raindrops as they hit the insert.

www.downspoutinsert.com

Product intended to be sold in hardware stores.
Deadline 10-05-2012

Requirements:
- insert card dimensions: 9 1/4" x 3" : the back/out facing side is completely visible and should include name, logo and instructions/directions. The front side of the insert card is visible only 2 1/8" x 3"
- we consider also using an insert for the product pocket window ( Pocket Size (L x W x H):?6.75" x 2.75" x 1.25")(a section of it , not full length, so product could still be visible when looking at the front of the package)
-design needs to clearly express what this product is intended for/product use without customer needing to read any text for clarification.
-design needs to send the message "easy to install', "no extra tools required", "convenient", "the only solution for stopping the rain drops sound"
-design needs to mention that the product has a unique texture design that breaks the rain drops, prevents saturation allowing the water to flow freely while completely eliminating the annoying sound

Info Icon
Updates

Posting more details about the packaging at designers request.

Packaging Metric sizes:
Full length insert: 234 mm x 77mm
Front Pocket window : 170mm x 77mm
Front header: 54mm x 77mm
We are also uploading photos with our current product package design.

 A similar product is rainquiet (website:  rainquiet.com). We don't want a similar design, we are hoping for something better, more attractive.

Added Monday, September 24, 2012

Also insert card must include the UPC barcode. We are uploading the UPC image file in 2 formats (jpeg and tif).


Added Tuesday, September 25, 2012

About colors: we don't have any particular color scheme in mind, release your creativity!

We just want to mention the clamshell is clear and the product is charcoal color so please choose colors that go with charcoal.
Thanks for your interest!!! Looking forward to see what you come up with it!!! 

Added Tuesday, September 25, 2012

We just increase the budget.


Added Tuesday, September 25, 2012

Hi All,


Thank you for your designs and Looking forward to see more ideas!!!
 Need to mention a few things:
- we want to reface the product so we don't want the new design to be very similar to the current one
- we are welcoming/opened to new moto, name, any text changes
- we do not want to use the current image existing on the back side of insert
- we have uploaded image img_0297.jpeg, please try to incorporate this image in the designs 
- we are considering a one side insert card for the pocket window that will only partially cover the product

Added Tuesday, September 25, 2012

Project Deadline Extended
Added Tuesday, October 09, 2012

Project Deadline Extended
Added Tuesday, October 09, 2012

Target Market(s)

anyone who wants to enjoy the rainy season, Hardware stores, Home owners

Industry/Entity Type

It Company


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • - design needs to clearly express what this product is intended for/product use without customer needing to read any text for clarification.
    - design needs to send these messages: "easy to install', "no extra tools required", "convenient", "the only solution for stopping the gutter rain drops sound"
    - design needs to mention that the product has a unique texture design that breaks the rain drops, prevents saturation allowing the water to flow freely while completely eliminating the annoying sound
    - 2 pack
    - made in USA

Files
Download all files - 7.9 MB
JPG
JPG
IMG_0227 Monday, 24 September 2012 17:23:26
Monday, September 24, 2012
JPG
IMG_0187 Tuesday, 25 September 2012 02:56:00
Tuesday, September 25, 2012
JPG
TIF
JPG
IMG_0297 Tuesday, 25 September 2012 22:00:09
Tuesday, September 25, 2012
JPG
mock_up Tuesday, 23 October 2012 03:22:20
Tuesday, October 23, 2012
Payments
1st place
US$220
Total
US$220

Project Deadline
17 Oct 2012 07:32:47 UTC
Language