Packaging Design Project

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This customer received 86 packaging designs from 19 designers. They chose this packaging design from sziareka as the winning design.
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Packaging Design Brief
We need a new packaging design for the insert cards we use in our clamshell packaging.
Our company sales a gutter downspout insert.This insert once installed into the downspout, it prevents the raindrops from hitting the bottom of downspout, breaking up the raindrops as they hit the insert.
www.downspoutinsert.com
Product intended to be sold in hardware stores.
Deadline 10-05-2012
Requirements:
- insert card dimensions: 9 1/4" x 3" : the back/out facing side is completely visible and should include name, logo and instructions/directions. The front side of the insert card is visible only 2 1/8" x 3"
- we consider also using an insert for the product pocket window ( Pocket Size (L x W x H):?6.75" x 2.75" x 1.25")(a section of it , not full length, so product could still be visible when looking at the front of the package)
-design needs to clearly express what this product is intended for/product use without customer needing to read any text for clarification.
-design needs to send the message "easy to install', "no extra tools required", "convenient", "the only solution for stopping the rain drops sound"
-design needs to mention that the product has a unique texture design that breaks the rain drops, prevents saturation allowing the water to flow freely while completely eliminating the annoying sound
Updates
Posting more details about the packaging at designers request.
Full length insert: 234 mm x 77mm
Front Pocket window : 170mm x 77mmFront header: 54mm x 77mm
Added Monday, September 24, 2012
Also insert card must include the UPC barcode. We are uploading the UPC image file in 2 formats (jpeg and tif).
Added Tuesday, September 25, 2012
About colors: we don't have any particular color scheme in mind, release your creativity!
Added Tuesday, September 25, 2012
We just increase the budget.
Added Tuesday, September 25, 2012
Hi All,
Added Tuesday, September 25, 2012
Project Deadline Extended
Added Tuesday, October 09, 2012
Project Deadline Extended
Added Tuesday, October 09, 2012
Target Market(s)
anyone who wants to enjoy the rainy season, Hardware stores, Home owners
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - design needs to clearly express what this product is intended for/product use without customer needing to read any text for clarification.
- design needs to send these messages: "easy to install', "no extra tools required", "convenient", "the only solution for stopping the gutter rain drops sound"
- design needs to mention that the product has a unique texture design that breaks the rain drops, prevents saturation allowing the water to flow freely while completely eliminating the annoying sound
- 2 pack
- made in USA