PhotoMonkey photography business needs a new, fun but classy logo
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This customer received 496 logo designs from 117 designers. They chose this logo design from Gaurav_Thakur as the winning design.
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Logo Design Brief
I am a photographer setting up a business and starting with a website, and am therefore looking for a logo. Primarily, as I say, the logo needs to be used on a website but also it needs to be something that would work on a business card too.
The business name is PhotoMonkey and I would like the logo to incorporate those two elements somehow. When people look at it logo I want them to instantly think "Oh, that's a photo-monkey!"
If you use a camera in the design, it needs to be a professional looking DSLR type camera, not a compact camera
Also, I would like the graphic part of the image to potentially be able to stand alone and work without the text but still suggest 'PhotoMonkey'
In terms of other brainstorming ideas for you, my primary focus is landscape photography so it might be good to incorporate that somehow - and being in New Zealand's Sth Island lakes and mountains are a strong feature. As I say, just brainstorming ideas though - obviously it doesn't want to get too cluttered.
In terms of overall impression, I'm thinking fun but not irreverant (it's a professional business after all) and there are no set colours. Classy but not stuffy.
For text on the logo, it must have 'PhotoMonkey' but I'm unsure on also to include 'Photography' and/or my name 'Andy Holt'. I'm open to persuasion.
Updates
Just as an extra thought - no-one really seems to be coming up with designs of a monkey using a camera or a monkey carrying a camera. I'd love for a few designers to possibly explore this as the graphic part of the logo
Added Tuesday, September 18, 2012
Just as an update to brief, I wanted to re-emphasis the sliders to the designers. After receiving a number of submissions I've nudged the sliders around a little bit - towards the serious, elegant, modern and upmarket ends of the spectrum.
Added Friday, September 21, 2012
Target Market(s)
At this stage it wil primarily be 'art lovers' - people who will want to purchase a piece of fine-art photography for their walls
Industry/Entity Type
Business
Logo Text
PhotoMonkey
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The design must incorporate a monkey and some way of defining the monkey as a 'photo monkey'
Also, I would like the graphic part of the image to potentialy be able to stand alone and work without the text but still suggest 'PhotoMonkey'